- Gap Inc. (San Francisco, CA)
- …all four brands (Athleta, Banana Republic, Gap, and Old Navy) and owning the audience data and segmentation strategy for the marketing organization. Sitting ... boldly? Join our team. **About the Role** The Senior Director of Audience Intelligence will lead Gap...you will be responsible for building a scalable, integrated audience data and segmentation strategy,… more
- Publicis Groupe (New York, NY)
- …**Qualifications** + Data -driven strategist with demonstrated success in Audience Segmentation , Personalization, Marketing, Media/Investment strategy + 5+ ... data platform for scaling personalization with privacy-compliant data . This team will lead building an audience... data . This team will lead building an audience strategy supporting all Verizon brands. The Director… more
- US Chamber of Commerce (Washington, DC)
- …and presentation skills and experience influencing stakeholders. + Experience with audience segmentation , persona development, and content strategy. + ... Senior Director , Audience Strategy and Growth Headquarters,...Insights + Oversee the analysis of quantitative and qualitative data to uncover audience trends and behaviors.… more
- Publicis Groupe (Chicago, IL)
- … creation, tech flow, and measurement from start to finish + Translate client audience requests to audience segmentation recommendations + Create audience ... -based optimizations + Be a subject matter expert on audience data and marketplace capabilities + Track...within an agency or media company, or execution of audience segmentation work + Experience working with… more
- Boston University (Boston, MA)
- … analysts, and data architects, with the goal of optimizing the audience experience for all WBUR listeners. The team leads and supports initiatives across the ... organization including data analysis for all platforms, migration to and optimization...Marketing Cloud. This role will report to the Associate Director , Product Management on WBUR's Product and Audience… more
- Publicis Groupe (Philadelphia, PA)
- …and Data Science solutions based on their clients' business needs and using data to tell great stories. An Associate Director will also help formulate a ... right way. You will work very closely with planning, audience strategy and analytics teams to help them solve...Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.… more
- Publicis Groupe (Boston, MA)
- …than 5,500 employees across over 65 offices in 43 countries. **Job Description** **Vice President Director , Data & Analysis** The Data & Analysis team uses ... to our clients. To help with this, we're looking for an outstanding VP/ Director -someone who can align data -driven strategy with client goals, direct ongoing… more
- Publicis Groupe (Miami, FL)
- … segmentation , strategies for capture and enrichment of customer data , taxonomy strategy, and developing marketing effectiveness frameworks that link marketing ... business outcomes, and priorities that can be achieved or supported by data -driven marketing products. + Converts the desired business outcomes and priorities into… more
- Hobart and William Smith Colleges (Geneva, NY)
- …plan to increase dollars and strengthen alumni participation. The plan will include audience segmentation , timing, messages, and goals by segment. + Collaborate ... The Assistant Director of Annual Giving Communications is responsible for...each fund year. The candidate must also demonstrate proficient data management, marketing, and communications abilities. This is a… more
- Navient (San Francisco, CA)
- …communicate, and implement Lifecycle strategy, including all aspects of campaigns ( audience segmentation , creative briefing, lifecycle journeys) and tactical ... to others, and genuinely want to perform well. **The Director , Lifecycle Marketing position will report to Chief Marketing...+ Develop and implement creative testing strategies tied to audience segmentation and customer personas to maximize… more
- Vanderbilt University Medical Center (Nashville, TN)
- …for digital and direct mail activities currently managed by vendors + Utilize data analytics and segmentation strategies to optimize fundraising results + Ensure ... + Track progress of appeals to determine effectiveness and ROI + Partner with the Data Analyst to conduct regular segmentation and data analyses to help… more
- Vanguard (Malvern, PA)
- Director of Analytics, Growth & Distribution Leads Vanguard's Retail Investor Data & Analytics functions focused on driving growth, engagement, and retention. ... Sales & Marketing to develop long-term objectives. Delivers significant impact through data , analytics, and AI/ML, evolving the capability to a distinct advantage… more
- Chewy (Bellevue, WA)
- …passionate about app engagement, mobile marketing technology, measurement, ad platform functionality, audience segmentation , and creative strategy to scale out a ... loyal pet lovers!** **Our Opportunity:** Chewy is hiring a Director of App Marketing to build the strategy and...of successful paid digital strategies focusing on cohort analysis, audience segmentation , and campaign objectives that will… more
- Insight Global (Carlsbad, CA)
- …Operations and Patient Advocacy to leverage data -driven insights for segmentation efforts and audience enrichment. This position involves aligning with ... An employer in the pharmaceutical industry is looking for an Associate Director , Omnichannel Integrated Experience & Engagement to join their team. This role… more
- Aspen Dental (Chicago, IL)
- ** Director , CRM** The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the US and has supported over ... has created an opportunity to join us as a Director , CRM, Motto Clear Aligners. Motto is the newest...nurturing streams and campaigns, enriching and activating our customer data , and delivering best in class interactions to drive… more
- Chewy (Minneapolis, MN)
- …passionate about app engagement, mobile marketing technology, measurement, ad platform functionality, audience segmentation , and creative strategy to scale out a ... loyal pet lovers.** **Our Opportunity:** Chewy is hiring a Director of App Marketing to build and lead the...of successful paid digital strategies focusing on cohort analysis, audience segmentation , and campaign objectives that will… more
- Roper St. Francis (Ladson, SC)
- …the organization's vision and growth targets, under the direction of the Executive Director of Marketing & Brand Strategy. Works in collaboration with other members ... of Marketing and Communications to ensure all plans are data -driven, highly targeted, and fully integrated for maximum impact. Brings a strong working knowledge of… more
- Procter & Gamble (Cincinnati, OH)
- …of platform capabilities across eRetail media, social, search, programmatic and beyond, data and audience strategies, consumer behavior across the funnel, and ... P&G categories. Identify and implement pilots for new channels, tactics and audience / data strategies. Develop capabilities upstream with suppliers to drive… more
- The LEGO Group (Boston, MA)
- …regions, using data to optimize bidding strategies, creative rotations, and audience segmentation for improved global performance. + Foster a culture of ... Senior Director , Demand Side Activation + **Location** + Billund,...audience ? This opportunity will allow you to use data and technology to amplify the LEGO(R) brand, driving… more
- Deloitte (Columbus, OH)
- …a cross-functional team to deliver to clients - including creative, technology, data science, brand strategy, loyalty, audience engagement + Build senior-level ... Deloitte Digital is looking for a Customer Relationship Marketing (CRM) Group Strategy Director who champions a modern approach to CRM and can create a modern CRM… more