- American Family Insurance - Corporate (Madison, WI)
- This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness ... customer segments and optimize acquisition/retention strategies. + Integrate customer behavioral insights with marketing measurement...Master's degree preferred. + 8+ years of experience in marketing analytics , with at least 3 years… more
- NBC Universal (Orlando, FL)
- …+ Bachelor's degree in analytical fields required. + Master's degree in marketing analytics , business analytics , finance, business administration, economics, ... & attribution, and forecasting a plus. + Master's degree in marketing analytics , finance, business, economics, mathematics, statistics, or a related… more
- Amazon (New York, NY)
- …positioning, and GTM activations for the portfolio of over 60+ Amazon Advertising's Measurement solutions including: Amazon Marketing Cloud, 1P & 3P ... advertising industry. You will work closely with our core customer segments to develop messaging and marketing ...activations for the portfolio of over 60+ Amazon Advertising's Measurement solutions including: Amazon Marketing Cloud, 1P… more
- Lilly (Indianapolis, IN)
- …Enhance established processes to support the marketing organization through website analytics transitions (Adobe Analytics / Customer Journey Analytics ... optimization recommendations for the business. + Pulling data from quantitative (Adobe Customer Journey Analytics ) and qualitative (Adobe Activity Map) platforms… more
- CVS Health (Boston, MA)
- …team of Data Scientists, Data Engineers and business analysts to deliver the Measurement roadmap, establish data analytics best practices, manage and mentor team ... solutions, including MMMs, MTAs, and Brand Lift (and other upper funnel measurement ) + Customer -first mindset: Strong interpersonal skills; as well as strong… more
- Aspen Dental (Chicago, IL)
- …across our marketing and digital commerce efforts. This role will oversee marketing analytics , measurement , and CRO, delivering actionable insights to ... improve user experience, drive revenue, and reduce friction in customer journeys. + Work closely with the ecom &...advanced degree preferred. + 12+ years of experience in marketing analytics , performance measurement , and… more
- Amazon (San Diego, CA)
- …Finance Manager to support CBA tools that inform financial decisions across our marketing measurement portfolio. CBA empowers teams across Amazon to better reach ... Description Customer Behavior Analytics (CBA) Finance seeks...econometric models * Being part of engaging discussions around marketing measurement that aims to estimate long-term… more
- Crate & Barrel (Chicago, IL)
- …Director, Marketing Analytics . The Associate Director, Marketing Analytics leads strategic comprehensive digital measurement and marketing ... to enable efficient and effective analysis + Partner with Customer Analytics team to improve overall digital...Partner with eCommerce Analytics team on tracking, measurement and insights for Marketing channels +… more
- Gilead Sciences, Inc. (Foster City, CA)
- …+ **Digital and Media Analytics :** Oversee the analysis of digital marketing campaigns. Provide actionable insights to enhance customer engagement, optimize ... The ideal candidate will possess a robust background in marketing analytics , with specific expertise in ...(MTA):** Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer… more
- IQVIA (Richmond, VA)
- …industry leader and have a significant impact on future growth of our digital measurement solutions. With the data, analytics and optimization our clients can ... + Present IQVIA's overall value proposition with a specific focus on our measurement solutions which include analytics , insights, and technology. + Proactively… more
- Cracker Barrel (Lebanon, TN)
- …capabilities, analytics , and insights, driving the maximization of Cracker Barrel's customer , loyalty, and marketing data assets with an eye on reusability ... include working closely with business stakeholders to provide valuable analytics and insights, managing the customer data...delivery for business use cases. + Analyze and provide customer , loyalty and marketing data insights to… more
- Amazon (Seattle, WA)
- …for an experienced Business Development professional who is curious, driven, and passionate about marketing insights and analytics . If you are looking for a role ... geos (ie IT, IN, DE) for providing consistent comparable measurement . The role will work closely with CMO leadership...and standards across data partners. About the team The Customer Behavior Analytics (CBA) organization owns Amazon's… more
- Amazon (Chicago, IL)
- …an experienced Analytics and Insight Professional (AIP) to join our Global Customer Measurement & Insights team. You'll partner with our largest advertisers ... data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, and lead them to… more
- IQVIA (Wayne, PA)
- IQVIA Digital is focused on data-driven healthcare digital marketing innovations. We are charting new territories in the world of healthcare, combining the power of ... digital media marketing with data-centric solutions for Healthcare Providers (HCP) and...a Technical Product Owner for our HCP and DTC Measurement Services offerings, you are focused on enabling our… more
- US Bank (Atlanta, GA)
- …Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) ... marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling...channels) and any additional reporting needed to support the Marketing Measurement space + Provides owned channel… more
- Google (San Francisco, CA)
- … marketing challenges. + Advise customer partners on methodologies for marketing and media analytics , measurement and attribution. Help customers ... with executive stakeholders. + 2 years of experience with Ads measurement or Attribution. Preferred qualifications: + Experience with influencing executive-level… more
- Carter's/OshKosh (Atlanta, GA)
- … and is based in our Phipps office in our on-site work environment. **(60%) Marketing Analytics and Performance Measurement ** + Develop and deliver daily, ... development + Addressing Ad Hoc analytics requests across marketing , omni channel and customer behavior subject areas **(30%) Test Design, measurement … more
- Publix (Lakeland, FL)
- …on the Business Analytics team you will be supporting Publix with Marketing measurement and data science methodologies that support decisions and create ... **30254BR** **Position Title:** Marketing Business Analytics Consultant, Marketing...financial performance of Publix, its products and services, Publix Marketing campaigns, and customer behavior data. This… more
- The Walt Disney Company (New York, NY)
- …field or equivalent work experience + 10+ years of proven experience in marketing analytics , investment banking, financial analysis or growth marketing ... with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in...opportunities to leadership. + Serve as the day-to-day trusted measurement partner for brand and content marketing … more
- Qualtrics (Seattle, WA)
- …5,000 people across the globe who think that's work worth doing. **Director of Marketing Analytics ** **Why We Have this Role** We're looking for an exceptional ... or related quantitative role + Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online… more