- The Walt Disney Company (New York, NY)
- …experience in applied econometric modeling , ideally in support of measure marketing efficiency andoptimizespend, flighting and mix to maximize return on ad ... - is in search of an econometrician to run marketing mix models (MMM) and associated ancillary...a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling , testing… more
- Google (Los Angeles, CA)
- …**Preferred qualifications:** + Experience with marketing mix modeling , attribution, or experimentation. + Experience using product and domain ... experience. + 8 years of experience in digital media, sales, marketing , or product roles. + Experience working with digital organizations. + Experience… more
- Brunswick (Mettawa, IL)
- …+ Partner with Finance and Performance Marketing teams to optimize media mix using scenario modeling and budget simulations. Media Analytics and Paid ... **Position Overview** **:** The Digital Analyst is a strategic partner across marketing , product , and data teams, transforming complex datasets into actionable… more
- BMO Financial Group (Chicago, IL)
- …team. This role will be pivotal in advancing our in-house capabilities in Marketing Mix Modeling (MMM), experimentation, and multi-touch attribution (MTA). ... + Design and execute robust experimentation frameworks including A/B testing, uplift modeling , and causal inference to evaluate marketing effectiveness. +… more
- Ford Motor Company (Dearborn, MI)
- … marketing analytics areas such as customer segmentation, lifetime value (LTV) modeling , campaign optimization, media mix modeling , or attribution ... We are seeking a highly skilled and experienced Senior Data Scientist specializing in Marketing Analytics to join our dynamic team. In this role, you will be… more
- Justworks (New York, NY)
- …evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing - mix modeling and multi-touch attribution models into ... the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with sales, product , and finance. This role… more
- Terumo Medical Corporation (Somerset, NJ)
- …forecasting, budgeting, market analysis, product portfolio strategy, positioning, and full marketing mix ( product , price, promotion, and distribution) to ... the US This includes setting and overseeing strategic direction for TIS Sales, Product Marketing , and Marketing Communciations and Brand Experience. This… more
- US Tech Solutions (Sunnyvale, CA)
- …and statistical techniques to optimize campaign targeting and personalization. + Build marketing mix models (MMM) and attribution frameworks to assess channel ... statistical modeling , and machine learning to uncover insights, optimize marketing campaigns, and drive data-informed decision-making. You will work closely with… more
- Vanguard (Malvern, PA)
- …ecosystems, including channels, platforms, and measurement strategies. + Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), ... Responsibilities: + Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. + Partner with marketing ,… more
- Disney Entertainment (Santa Monica, CA)
- …with Marketing Analytics** to advise in development and onboarding of MMM (media mix modeling ) attribution models, as well as provide inputs on historical ... may be contributing to changes + Partner with **Data Analytics, Growth** Marketing **, Bundle** Marketing **, Product ** Marketing **, and Business… more
- OneMain Financial (Wilmington, DE)
- …visualization platforms a plus (PowerBI, Tableau). + Prior experience with media mix modeling , multi-touch attributions, and digital channel strategies. + ... **Manager, Marketing Analytics** **Location: Wilmington, DE (Hybrid)** OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to… more
- Gilead Sciences, Inc. (Foster City, CA)
- …+ Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution + Outstanding ... generations to come. Gilead is seeking a Director, Healthcare Provider Digital Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in… more
- Vanguard (Malvern, PA)
- …storytelling skills. + Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling , or Multi-touch Attribution a strong ... marketing initiatives, including campaign performance, audience segmentation, and product activation measurement. + Analyze advertising data to evaluate customer… more
- Applied Materials (Santa Clara, CA)
- …and Finance to ensure alignment and accuracy of strategic decisions. + Research product marketing trends and conduct complex benchmarking analysis of the ... company's markets, competition, and product mix versus competitors, including insights from...+ Basic understanding of related disciplines such as technical marketing and product management. **Business Expertise** +… more
- The Vitamin Shoppe (Secaucus, NJ)
- …Analytics teams to establish incrementality testing frameworks, including geo-testing, holdouts, and marketing mix modeling (MMM) + Optimize campaigns ... **Overview** The Sr. Manager, Growth & Performance Marketing is responsible for driving customer acquisition and...while ensuring profitability and sustainable growth + Collaborate with Product and Ecommerce to improve onsite and app conversion… more
- Crate & Barrel (Northbrook, IL)
- …track record of testing and learning in this space + Experience with Media Mix Modeling , brand health tracking, lift studies, and other pertinent methodologies ... brands under CBH (Crate and Barrel Holdings) as a Director, Performance Marketing . The Director, Performance Marketing holds responsibility for optimizing… more
- Bloomberg (New York, NY)
- …+ Evaluate, deploy, and integrate technologies across the marketing stack-including Marketing Mix Modeling (MMM) platforms, marketing automation ... activation. + Serve as the primary liaison with BI, Product , and Engineering teams to ensure all marketing... Product , and Engineering teams to ensure all marketing channel data connections and flows are established, maintained,… more
- Vanguard (Malvern, PA)
- …A/B tests, holdout tests, and other causal inference methods + Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks ... of eight years of related work experience with five years in marketing experimentation, causal inference, or advanced analytics + Deep understanding of digital… more
- Vanguard (Charlotte, NC)
- …for multiple marketing data products or one enterprise-impact solution, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). + ... The Senior Data Product Manager for Marketing is responsible for building and optimizing data products that power marketing performance insights, audience… more
- Trane Technologies (Buffalo, NY)
- …what product offering features to develop + Maintain an updated product mix by leveraging Trane Technologies' business operating system standard work ... and tools including New Product Development + Coordinate with the marketing ,...principles involved in strategic planning, resource allocation, human resources modeling , leadership technique, production methods, and coordination of people… more