- adQuadrant (Irvine, CA)
- …and implement new advanced analytics and attribution/measurement practices with a focus on MMM ( Media Mix Modeling ), GeoX testing, and other forms of ... into media strategies. + Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing. + Successful track… more
- The Walt Disney Company (Santa Monica, CA)
- …data management, activation, and reporting for digital media , multi-touch attribution, media mix modeling , and multi-channel performance reporting in ... the world's most beloved stories while also transforming our media business for the future. Whether that's evolving our...Entertainment and ESPN Technology is seeking a Senior Data Product Manager II within its Commerce, Growth and Identity… more
- Walmart (Hoboken, NJ)
- …Stay at the forefront of latest trends in machine learning, statistical test design, media mix modeling , artificial intelligence, and other data science ... Position Summary What you'll do Senior Product Manager A passionate leader with deep expertise...platforms Ad servers, DSPs, DMPs, etc. * Experience with media mix modeling , A/B and… more
- General Motors (Columbus, OH)
- …subscriptions. This individual has deep technical expertise in measurement methods and media mix modeling , including advanced econometrics and statistical ... techniques, and tools to problems. + Working with a product owner and teammates to develop requirements definitions. +...experience with at least one of the following methodologies: media mix modeling , multitouch attribution,… more
- Walmart (Hoboken, NJ)
- …and complex analyses using Python, SQL and/or R * Build and enhance marketing and media mix models to connect the impact of marketing tactics and business ... portfolio of advanced analytics and machine learning techniques (eg marketing mix /predictive modeling , optimization, segmentation) to deliver actionable insight… more
- Wellington (Boston, MA)
- …within the asset management industry. + Multitouch, algorithmic attribution models and media mix modeling , understanding typical approaches, methods, ... Analytics Lead is a role on the Business Intelligence team with the Client Product & Strategy organization. Over the past few years, we have significantly evolved… more
- Dow Jones (New York, NY)
- …experience constructing and managing all aspects of a media mix model, including integration and harmonization, attribution modeling , channel effectiveness ... will have direct experience building core aspects of a media mix model and special focus on...special focus on predictive capability. **You Will:** Responsibilities: + Media Spend Modeling & Scenario Planning: Build… more
- Walmart (San Bruno, CA)
- …and allocation recommendations to Marketing leadership and CMO + Present media mix insights + Explain complex modeling approaches in simple terms and develop ... for a **Senior Data Scientist** , to drive advertiser media strategy and performance through advanced statistical modeling...using Python, SQL and/or R + Build and enhance media mix models to connect the impact… more
- Publicis Groupe (New York, NY)
- …and model-based marketing strategy formulation. **What you'll do:** + Create MMM (market mix models), brand equity, and brand value modeling studies + Ensure ... **Company Description** Publicis Media harnesses the power of modern media...You will report to the Senior Vice President, Analytics Modeling and Product Development. **Qualifications** + Proficiency… more
- Dow Jones (New York, NY)
- …planning. Strong candidates will have direct experience building core aspects of a media mix model and special focus on predictive capability. **You Will:** ... Reporting to the Vice President of Marketing Analytics & Modeling , this role will be responsible for executing on...Develop predictive models for upsell/cross sell across the different product lines. + Media Spend Forecasting &… more
- Netflix (Los Gatos, CA)
- …independently while collaborating with engineers on the team and cross-functional teams ( product managers and TPMs). + Empowering other engineers by building and ... as software observability. + Experience in developing microservices, data modeling , and API designs. + Ability to describe complex...(1, 2)Graph Search (1, 2, 3)Data Movement (1, 2) Media Infrastructure Platform (MIP) The Media Infrastructure… more
- Qualtrics (Seattle, WA)
- …in data analytics, consulting, or related quantitative role + Experience working with media mix modeling , marketing measurement and attribution, targeting ... On Your CV** + Experience building data models to understand effectiveness of digital media , website, product , email, events, product data and sales… more
- Citigroup (Irving, TX)
- …digital acquisition and audience insights in close partnership with Media , Media Sciences, Decision Management, Risk Management, and Product Management. The ... acquisition capabilities and marketing approach to dramatically shift the quality and mix of digitally sourced accounts. This team, the Digital Audience Intelligence… more
- Publicis Groupe (Detroit, MI)
- …subject matter expertise on marketing strategy, digital attribution, experimental design, media mix , budget allocation, audience and programmatic strategy, ... create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media , our… more
- Google (New York, NY)
- … (eg, search, social, mobile, display, and video media ). + Experience in Media Mix Modeling , Statistical Analysis, SQL, and Cloud Computing. Preferred ... no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and… more
- Snap Inc. (Los Angeles, CA)
- …services; and its AR glasses, Spectacles (https://www.spectacles.com/) . The Ads Product team uses creativity, research, insights, and operational excellence to ... steer our product vision across Snap Inc. This team of Designers,...improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and… more
- Walmart (San Bruno, CA)
- …We are looking for a **Senior Data Scientist** , to drive advertiser media strategy and performance through advanced statistical modeling and machine learning ... retail media and ad measurement + You're proficient in modeling algorithms and programming languages + You're comfortable influencing others, communicating… more
- Lowe's (Mooresville, NC)
- …using digital media measurement tools: Social platforms, Adobe, multi-touch attribution, and media mix modeling . + Partners with the brand marketing ... looking for our brand, products, and services. The team works closely with Media Planning, Brand Marketing, and Creative to execute campaigns according to plan. +… more
- Google (Los Angeles, CA)
- …with an advanced degree. + Experience with measurement capabilities, including Marketing Mix Modeling (MMM), incrementality, store visits, and store sales. + ... equivalent practical experience. + 5 years of experience in media analytics, digital advertising sales or digital media...Google Search and Google Analytics 4 (GA4), inclusive of product capabilities and systems. + Ability to analyze large… more
- Bausch Health (Bridgewater, NJ)
- …-10 years of work experience in areas of advanced analytics, data science, statistical modeling , and market mix modeling . + Marketing analytics and ... global company that develops, manufactures, and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology,… more