- Publicis Groupe (New York, NY)
- …that is powering the Publicis Operating System.You will report to our Vice President, Product Management for Media Mix Modelling Solutions. If you are ... Manager to own and manage products part of our Media Mix Modelling solution (collect, model, analyze,... product manager with hands on experience in media mix modelling, a passion for building… more
- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... documents + Answering internal & client questions related to media billing and budgets + Ensure compliance for tasks...tasks such as: + Managing client-specific billing procedures + Product codes and other systems work + Create/enforce workflows… more
- Dow Jones (New York, NY)
- …experience constructing and managing all aspects of a media mix model, including integration and harmonization, attribution modeling , channel effectiveness ... will have direct experience building core aspects of a media mix model and special focus on...special focus on predictive capability. **You Will:** Responsibilities: + Media Spend Modeling & Scenario Planning: Build… more
- Revlon (New York, NY)
- …collaborate with cross-functional teams and present findings to stakeholders. Additionally, expertise in media mix modeling and deriving media insights ... opportunities for leveraging data to drive business solutions. + Develop and apply media mix models to optimize marketing spend across various channels. +… more
- The Walt Disney Company (New York, NY)
- …marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step ... Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media… more
- Chobani (New York, NY)
- …brand health and full-funnel marketing ROI (paid, earned and o&o) using Mixed Media Modeling and other techniques, with focus on digital/retail platforms ... formed Marketing Leadership team, responsible for generating consumer insights that fuel product growth strategy and brand building in addition to creating a… more
- Snap Inc. (New York, NY)
- …services; and its AR glasses, Spectacles (https://www.spectacles.com/) . The Ads Product team uses creativity, research, insights, and operational excellence to ... steer our product vision across Snap Inc. This team of Designers,...improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and… more
- NBC Universal (New York, NY)
- …in open betas across the platforms. + Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations. Desired Qualifications: + ... dynamic, more fulfilling workplace and a better, more enjoyable product . As a company, we embrace the power of...trust, teamwork, and talent. We are looking for a media savvy, data driven Specialist, Performance Marketing to join… more
- CVS Health (New York, NY)
- …Marketing segment. Collaborating closely with cross-functional teams, including product -pricing, sales, campaign operations, digital marketing analytics, and data ... Marketing Strategies by creation of models such as Segmentation, LTV, Marketing Mix , Survival, and propensity models, implementation of A/B testing and experimental… more
- Truist (New York, NY)
- …consumer and retail, healthcare, financial institutions, energy, and technology, media and telecom. Senior investment banking professionals are expected, over ... time, to generate a balanced mix of M&A, debt and equity capital raising of...by appropriately positioning the banks treasury and payment solutions product suite as well as floating rate and F/X,… more
- CVS Health (New York, NY)
- …growth strategies, business case development, customer segmentation, product design, media mix planning, attribution modeling , and member retention. ... and growth in Aetna's Medicare Business, using consumer marketing, sales, and product design that leverages data science and consulting skills to help Aetna… more
- Truist (New York, NY)
- …consumer and retail, healthcare, financial institutions, energy, and technology, media and telecom. Senior investment banking professionals are expected, over ... time, to generate a balanced mix of M&A, debt and equity capital raising of...by appropriately positioning the banks treasury and payment solutions product suite as well as floating rate and F/X,… more