- Publicis Groupe (New York, NY)
- …that is powering the Publicis Operating System.You will report to our Vice President, Product Management for Media Mix Modelling Solutions. If you are ... Manager to own and manage products part of our Media Mix Modelling solution (collect, model, analyze,... product manager with hands on experience in media mix modelling, a passion for building… more
- adQuadrant (Irvine, CA)
- …and implement new advanced analytics and attribution/measurement practices with a focus on MMM ( Media Mix Modeling ), GeoX testing, and other forms of ... into media strategies. + Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing. + Successful track… more
- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... documents + Answering internal & client questions related to media billing and budgets + Ensure compliance for tasks...tasks such as: + Managing client-specific billing procedures + Product codes and other systems work + Create/enforce workflows… more
- Amazon (Seattle, WA)
- …us and help us create, publish, and support our ambitious games. The Media , Growth, Analytics, and CRM team is responsible for driving awareness, delivering ... join us on this journey! Key job responsibilities - Work closely with the media team to understand their processes, reporting requirements, and data needs to drive… more
- Truist (Charlotte, NC)
- …consumer and retail, healthcare, financial institutions, energy, and technology, media and telecom. Senior investment banking professionals are expected, over ... time, to generate a balanced mix of M&A, debt and equity capital raising of...by appropriately positioning the banks treasury and payment solutions product suite as well as floating rate and F/X,… more
- LinkedIn (Sunnyvale, CA)
- …preferred; experience working in ROAS performance marketing framework with familiarity with media mix modeling and incrementality measurement approaches + ... listed for this role. We're looking for an exemplary product marketer to re-imagine demand generation through rigorous growth...gen strategies and tactics, as well as marketing channel mix and impact measurement methodologies, to help build the… more
- Dow Jones (New York, NY)
- …experience constructing and managing all aspects of a media mix model, including integration and harmonization, attribution modeling , channel effectiveness ... will have direct experience building core aspects of a media mix model and special focus on...special focus on predictive capability. **You Will:** Responsibilities: + Media Spend Modeling & Scenario Planning: Build… more
- Revlon (New York, NY)
- …collaborate with cross-functional teams and present findings to stakeholders. Additionally, expertise in media mix modeling and deriving media insights ... opportunities for leveraging data to drive business solutions. + Develop and apply media mix models to optimize marketing spend across various channels. +… more
- Walmart (Hoboken, NJ)
- …solutions, including marketing mix or multi-touch attribution models; experience leading media mix and predictive modeling initiatives. + Deep working ... solve key marketing measurement challenges. Applying marketing measurement techniques, including media mix models, multi-touch attribution, a/b testing, and… more
- Walmart (Hoboken, NJ)
- …Competencies Integrated Marketing (Digital and Traditional) Analytics, Multi-channel attribution, Media mix optimization, predictive analytics, Adobe Analytics, ... sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital… more
- Publicis Groupe (Chicago, IL)
- …and AdTech competitive landscape + Understanding of marketing measurement solutions (eg Media Mix Models, Fractional Attribution) + Experience working at ... closely collaborate with several internal teams from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and… more
- The Walt Disney Company (New York, NY)
- …marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step ... Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media… more
- Walmart (Hoboken, NJ)
- …market mix , and multi-touch attribution models; Extensive experience with predictive modeling algorithms + Experience in product management, or related field ... the leader of the ads measurement domain, you'll build industry defining retail media measurement methodology at scale that enable Walmart suppliers and sellers to… more
- Netflix (Los Gatos, CA)
- …independently while collaborating with engineers on the team and cross-functional teams ( product managers and TPMs). + Empowering other engineers by building and ... as well as software observability. + Experience in developing microservices, data modeling , and API designs. + Ability to describe complex technical concepts to… more
- Citigroup (Irving, TX)
- …digital acquisition and audience insights in close partnership with Media , Media Sciences, Decision Management, Risk Management, and Product Management. The ... acquisition capabilities and marketing approach to dramatically shift the quality and mix of digitally sourced accounts. This team, the Digital Audience Intelligence… more
- Publicis Groupe (Chicago, IL)
- …subject matter expertise on marketing strategy, digital attribution, experimental design, media mix , budget allocation, audience and programmatic strategy, ... create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media , our… more
- DoorDash (San Francisco, CA)
- …challenges including customer acquisition, customer activation and retention as well as media mix modeling , marketing attribution and experimentation. If ... in data analytics, consulting, or related quantitative role + Experience working with media mix modeling , marketing measurement and attribution, targeting… more
- Chobani (New York, NY)
- …brand health and full-funnel marketing ROI (paid, earned and o&o) using Mixed Media Modeling and other techniques, with focus on digital/retail platforms ... formed Marketing Leadership team, responsible for generating consumer insights that fuel product growth strategy and brand building in addition to creating a… more
- Snap Inc. (Los Angeles, CA)
- …services; and its AR glasses, Spectacles (https://www.spectacles.com/) . The Ads Product team uses creativity, research, insights, and operational excellence to ... steer our product vision across Snap Inc. This team of Designers,...improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and… more
- Lundbeck (Deerfield, IL)
- … product 's marketing plans including call plan targets, sales force sizing and media mix budget under supervision of Advanced Analytics leadership. + Work ... and market understanding purposes as well as running rigorous statistical modeling to evaluate various marketing promotions across omni-channels and perform sales… more