- American Family Insurance - Corporate (Madison, WI)
- This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness ... customer segments and optimize acquisition/retention strategies. + Integrate customer behavioral insights with marketing measurement...Master's degree preferred. + 8+ years of experience in marketing analytics , with at least 3 years… more
- Wolters Kluwer (Madison, WI)
- …models + Experience with workflow technologies (Ie Workfront), and proficiency with marketing analytics and reporting tools + Demonstrated experience managing ... The Marketing Manager, Segment Campaigns, is responsible for the...focus on campaign management, new business demand generation, and customer renewal campaigns, and will lead cross-functional collaboration to… more
- FranklinCovey (Madison, WI)
- …Manager to lead and execute various marketing initiatives including strategic marketing campaigns to drive lead generation and customer engagement for ... goals and strategies. This role requires a strong understanding of marketing technology and data analytics . **Essential Job Functions** + Conceptualize,… more
- Merck (Madison, WI)
- …developing and communicating data-driven and actionable insights that drive greater customer and market understanding to inform launch brand strategies, help meet ... lead partner in helping to scope, design, and deliver well-defined advanced analytics solutions aligned to business priorities, including leading solutions that are… more
- Merck (Madison, WI)
- …scalable and sustainable framework. Moreover, you will partner with key functions (eg customer experience, sales & marketing , IT, Finance, legal etc) to ... against KPIs & targets. + Build horizontal ways of working with customer experience, innovation, marketing , after sales, digital commerce, subscriptions, and… more