- Cengage Group (Boston, MA)
- … Expertise: Demonstrate proficiency in Salesforce and its various modules, including Sales Cloud , Marketing Cloud , Personalization , and Data Cloud ... focus on marketing within a SAAS environment. + Experience with Salesforce , including Marketing Cloud and related modules. + Consistent track record of… more
- Evident Scientific (Waltham, MA)
- …Edge CMS, Adobe Analytics, Adobe Assets, Google Analytics, and Pardot (migration to SalesForce Marketing Cloud ). Support integrations/data exchange with SFDC ... of the build out of a best-in-class MarTech stack that supports data-driven marketing , personalization efforts, and demand generation. This includes serving as… more
- Red Hat (Boston, MA)
- …+ **Execute virtual and in-person events** + **Create and manage event and marketing tracking IDs through Salesforce , with support from the Events ... 30 pounds** **ADDITIONAL HELPFUL SKILLS** + **Familiar with using a CRM and marketing tools (ie Salesforce , Tableau, Vivastream, etc.)** + **Good with… more
- Amazon (Boston, MA)
- …and analyze A/B tests and controlled experiments that optimize campaigns and marketing efforts. * Customer Segmentation & Personalization : Design and implement ... services as they migrate to and build in the cloud . The AWS Marketplace Marketing team exists...of relevant work experience - Experience or certifications with Salesforce , Marketo , Eloqua, or HubSpot; Web Metrics certification… more
- Medtronic (Boston, MA)
- … strategies,email marketing or marketing automation experience, preferably with Salesforce Marketing Cloud + Extensive digital marketing and ... and behaviors across platforms, channels, and activities to provide segmentation and personalization to the integrated marketing communications plans. + Develop… more
- Generac Power Systems (Boston, MA)
- …B2B experience Experience with B2B2C, dealer, or franchise environment Experience with Salesforce platform including Marketing Cloud **Knowledge / Skills ... of the Single View of the Customer initiative across Marketing + Build and manage our Customer Data Platform...test/learn new journeys and journey variation **Data Segmentation and Personalization :** + Serve as the business owner for customer… more