- Wolters Kluwer (Waltham, MA)
- **BASIC FUNCTION** The **Marketing Associate Director, Industry Segment Programs** is responsible for developing Clinical Effectiveness (CE) audience messaging and ... + Develop and communicate customer-focused buying journeys for CE's solutions, including buyer , influencer, and user interactions + Identify key roles in the buying… more
- Wolters Kluwer (Waltham, MA)
- The **Marketing Associate Director - (Global Demand Generation)** , is responsible for leading and executing integrated marketing campaigns that generate demand, ... cohesive messaging, and adaptation to industry and competitive trends. Understand buyer personas to define solutions across buying journeys and integrate messages… more