- Penn Foster (Boston, MA)
- …product, marketing, and operations to define, reach, and influence target buyer personas. Responsibilities Lead the product marketing function for the company, ... product and features, use cases and case studies, untapped opportunities and buyer personas, through interviews, surveys and sales data Understand the competitive… more
- Veson Nautical (Boston, MA)
- …and manage the cross-functional implementation of those plans.Be the expert on buyer personas. Educate the business on buyer and user challenges ... develop omni-channel go-to-market campaigns and content that resonates with our target buyer personas at all stages of the sales cycle.Conduct customer and prospect… more
- Pentera (Boston, MA)
- …security validation platform. You will be responsible for leading market and buyer insights, product messaging and positioning, and creation of content for sales ... support the sales cycle such as sales kits and buyer guides, as well as content for demand generation...content development. Partner closely with product management to map buyer persona needs to existing product capabilities and new… more
- Amwell (Boston, MA)
- …competitive intelligence, market dynamics, market segmentation, ideal customer profile, buyer personas, and route-to-market strategy.In addition to enabling the ... market research (primary or secondary) to segment the market and establish buyer insight, identifying what opportunities, challenges and dynamics exist for the Amell… more
- Fairmarkit (Boston, MA)
- …and positioning to potential Fairmarkit usersCreate and continuously update and expand buyer personasDevelop a detailed buyer 's journey to inform storytelling, ... content creation, and where prospects sit in our funnelCollaborate closely with our demand generation and creative teams to create TOFU and MOFU content and marketing campaignsSupport the partner sales channel with content, messaging, and campaigns as they… more
- Constant Contact (Boston, MA)
- …fun! The ideal candidate will have experience in using data to define buyer personas and market positioning, as well as, build and implement impactful go-to-market ... the product roadmap and translate technical details to messaging that resonates with buyer personas. Who you are: Bachelor's degree in related field or equivalent… more
- Veeva Systems (Boston, MA)
- …for new offerings, market segments, and geographiesGain a deep understanding of buyer needs and how Veeva solutions meet those needsDevelop product messaging to ... be used across all media and customer engagement channelsSupport global cross-functional launch and release marketing initiativesPartner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and… more
- Veeva Systems, Inc. (Boston, MA)
- …field marketing to create integrated campaigns that effectively communicate buyer -oriented messages to specific audiencesRequirements10+ years of B2B product ... marketing experience with prior success marketing complex enterprise cloud softwareComfortable navigating ambiguity in a space where there is no prior "playbook" to replicateExceptional written and oral communications with a demonstrated ability to develop… more
- Amazon Web Services (AWS) (Boston, MA)
- …storage marketing strategy, messaging, positioning, and content generation across builder and buyer personas. In this role, you will start backwards from the ... customer to develop compelling, strategic narratives to increase awareness and adoption of a variety of cloud services.You will have proven product marketing experience at a storage vendor, public cloud or SaaS company, or across early- and mid-stage tech… more
- AMCS Group (Boston, MA)
- …and implement innovative strategies that drive value across the end-to-end buyer 's journey, build long-term brand affinity, generate net new revenue, accelerate ... customer acquisition and retention and achieve overall business growth goals.The ideal candidate is a transformative leader with a proven track record of building predictable and repeatable processes to generate quality pipeline and scaling B2B marketing… more
- TetraScience, Inc. (Boston, MA)
- …product capabilities and unique platform value based on both target user/ buyer personas.Product pricing and packaging: Develop, maintain and evolve new ... pricing/packaging models to sell the full value of TetraScience's platform and full-stack solution offerings. Test various models directly with customers and prospects in the broad market in collaboration with Sales and adjust as needed to best align with… more
- Amazon (Boston, MA)
- …storage marketing strategy, messaging, positioning, and content generation across builder and buyer personas. In this role, you will start backwards from the ... customer to develop compelling, strategic narratives to increase awareness and adoption of a variety of cloud services.You will have proven product marketing experience at a storage vendor, public cloud or SaaS company, or across early- and mid-stage tech… more
- Leapwork (Boston, MA)
- …blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer 's journey communicating the value of Leapwork.Develop and deliver product, market, ... and industry-specific enablement to the Leapwork sales team and partners.Create campaign messaging and content as required to support ongoing marketing initiatives.Participate and contribute to field and industry events as a Leapwork evangelist.ProofDocument… more
- Veeva Systems (Boston, MA)
- …for new offerings, market segments, and geographies.Gain a deep understanding of buyer needs and how Veeva solutions meet those needs.Develop product messaging to ... be used across all media and customer engagement channels.Empower sales to communicate our products effectively to prospective customers.Lead global cross-functional launch and release marketing initiatives.Partner closely with product and market strategy to… more
- Veeva Systems, Inc. (Boston, MA)
- …B2B context, ideally for brands with multiple distinct product offerings and buyer groupsExpert level skill in the Adobe Creative Suite (Illustrator, Photoshop, ... InDesign). Experience in Adobe XD, Figma, and Microsoft PowerPoint is preferredHigh skill level in interactive/web design and fundamental understanding of accessibility, usability, and UX best practicesExceptional organizational skills and proven ability to… more
- Corvus Insurance (Boston, MA)
- …organization by conducting research and gathering insight about target personas, buyer needs, and the purchasing decision process for the organization's ... products.Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs.Oversee and provide direction for market segmentation and targeting in order to… more
- Dice (Boston, MA)
- …manage product launches and releases, coordinating cross-functional implementation.Document our buyer 's process and drive sales and marketing process improvements ... based on insights, in order to better execute marketing campaigns to generate awareness and acquire customers.Track and analyze key performance metrics related to the product adoption, customer satisfaction, and revenue growth, then own the read-out to the… more
- Ross Stores, Inc. (Burlington, MA)
- …environment with continuous learning opportunities and development for our teams\. **ASSISTANT BUYER I** **About this opportunity\.\.\.** The Assistant Buyer is ... training and one on one apprenticeship with a skilled Buyer \. You will begin to build your product knowledge,...Provide basic analysis of key business data to the Buyer , including the use of retail math to understand… more
- Trader Joe's (Boston, MA)
- Buyer Location: #1 - 160 Federal St. 12th Floor Job...us. We are looking for an experienced Meat and Seafood Buyer who is searching to do what they'll love! Do ... Trust us on that. The qualified Meat and Seafood Buyer has at least two years of buying experience...is based in our office in Boston, MA. The Buyer is responsible for: + Managing inventory levels [i.e.… more
- Mitsubishi Chemical Group (Boston, MA)
- **Directs Category Buyer (1668)** + Title:Directs Category Buyer + Group Company: Mitsubishi Chemical Methacrylates + Location:Remote Group Company: + Mitsubishi ... Division is seeking a, is seeking a **Directs Category Buyer ** to join a team committed to excellence, continuous...continuous improvement and driving sustainable business results. The Category Buyer is responsible for Commodities spend for MMA &… more
