- Wolters Kluwer (Waltham, MA)
- …or equivalent required **Experience** : + 8+ years of experience in B2B campaign management, including demand generation , brand, and retention campaigns, ... The **Marketing Associate Director - (Global Demand Generation )** , is responsible for... campaign managers leading the activation of brand, demand , ABM, customer marketing campaigns, and digital … more
- ICP Group (Andover, MA)
- …Administration, or related field. + Proven experience (5+ years) in demand generation , with a focus on managing digital campaigns, telemarketing efforts and ... region. ICP Group is seeking a proactive and results-oriented Demand Generation Manager to join our dynamic...campaigns to effectively reach target audiences and achieve lead generation goals working with call center/ campaign manager.… more
- Boston University (Boston, MA)
- …online giving process and enhance digital conversion rates. + (25%) Digital Campaign Creation: Plan, create, and execute engaging fundraising campaigns via ... a public media leader, producing exceptional journalism on-air, online, on- demand , and in real life. Our mission is to...Digital Fundraising Strategy: Create a strategy on all digital fundraising opportunities to maximize revenue generation … more
- ZOLL Medical Corporation (Chelmsford, MA)
- …demand generation team in the development and optimization of our digital and traditional demand generation ecosystem. Working collaboratively with ... + 7+ years of experience in marketing and communications including integrated campaign planning, content creation, digital , web and community management. +… more
- Ford Motor Company (Boston, MA)
- …and others). This role will be a key player on the Paid Media and Demand Generation team to help contribute to the strategy, development, implementation and ... Programmatic channels including Programmatic (display, video, native, social, tv), Demand side platforms ( Campaign Manager / DV360...request campaign creative assets, create and optimize campaign landing pages or other digital assets… more
- Amazon (Boston, MA)
- …and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation - Highly collaborative and has an affinity for ... data to make recommendations and drive decisions.) - Project leadership in digital marketing, cross-functional planning, and campaign management. - Demonstrated… more
- ThermoFisher Scientific (Waltham, MA)
- …delivering business results through implementation of strong demand generation and sale enablement programs. Elevate integrated campaign execution ... the Americas region, as well as developing global integrated campaign strategies. This role requires a strong strategic approach...and market growth. + Demand and lead generation : Use varied marketing tactics, such as digital… more
- RaySecur (Westwood, MA)
- …acquisition str ategy and building brand awareness . Ideally you will leverage digital marketing expertise to support a holistic campaign approach - including ... + Proven track record of successfully developing and managing multi-faceted demand - generation strategies. + Highly proficiency in using marketing automation… more
- Amazon (Boston, MA)
- …of excellent - including digital , content, and events - to drive demand generation and pipeline in support of Healthcare and Non-Profit business targets. ... Amazon is seeking a talented, self-directed marketing leader to drive awareness and demand generation for Amazon Web Services (AWS) within the healthcare,… more
- Pegasystems (Boston, MA)
- …Pega sales teams within specific regions and vertical industries. + Co-Marketing and Demand Generation : Collaborate with marketing teams to design and implement ... low-code platform for AI-powered decisioning and workflow automation. + Revenue Generation : Develop and execute a comprehensive business plan to achieve ambitious… more
- Ameresco (Framingham, MA)
- …+ Collaborate with regional sales leads to plan and execute outbound demand generation campaigns utilizing companywide CRM (Salesforce) and sales platform ... targeted industry events for thought leadership, brand awareness, and lead generation - including budgeting, onsite logistics, staffing, booth shipping, setup,… more
- Amazon (Boston, MA)
- …that reach target audiences effectively - Partner with other marketing teams (eg, campaigns, demand generation , field, and events) to drive and execute on global ... security messaging, marketing content, and go-to-market materials - Develop detailed campaign project plans, creative briefs, and digital strategies, including… more
- Harvard University (Cambridge, MA)
- …The Marketing Lead ensures that each program in their portfolio has consistent demand generation and enrollment, aligned with the HGSE Professional Education ... channels in a coordinated way, including a range of digital platforms for outreach + Experience moving from general...and with experience and track record in product marketing, demand generation , and demand capture… more
- Wolters Kluwer (Waltham, MA)
- …messaging framework and bring key messages to market through marketing programs, demand generation campaigns, sales enablement and reputation programs. This role ... closely with the NA Provider leadership team, content team, revenue marketing, digital experience, and partner with product marketing to ensure cohesion in market… more
- EPAM Systems (Boston, MA)
- …including email marketing, social media, webinars, and events + Monitor campaign performance, analyze metrics, and make data-driven adjustments to optimize results ... Collaborate with the design team to create visually appealing campaign assets + Event Management: + Assist in organizing...industry conferences and trade shows as needed + Lead Generation : + Work on lead generation strategies… more
- ThermoFisher Scientific (Boston, MA)
- …with product management, R&D, and commercial teams. - Oversee the annual budget, campaign reporting, and lead generation funnels driven by marketing activities. ... therapy workflows and customer journeys - Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, paid… more
- ThermoFisher Scientific (Boston, MA)
- …with product management, R&D, and commercial teams. + Handle the annual budget, campaign reporting, and lead generation funnels driven by marketing activities. + ... iPSC-derived immune cell therapy space + Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search… more
- Verint Systems, Inc. (Boston, MA)
- …ensure a seamless request to execution process, managing requests from the Americas Demand Generation team, and Analytical Marketing team. The Senior Manager ... taking into consideration any other teams impacted (such as Digital and Growth teams). + Support the marketing automation...Wrike. + Ensure structure of requested global and cluster campaign email series and related assets are in alignment… more
- SANS Institute (Boston, MA)
- …hire an industry experienced Public Sector Field Marketing Manager to be responsible for the demand generation plan for our US Federal and State and Local teams ... to broader marketing discipline teams including Product Marketing, Content Marketing, Digital Marketing and Campaigns and events + Working with our sales… more
- ThermoFisher Scientific (Waltham, MA)
- …American Market Development team and is responsible for implementation of Go-to-Market and demand generation plans for a consumables' portfolio in our Protein ... projects and communicate with internal business partners to influence marketing campaign messaging and convert those messages into effective marketing programs… more