- Topgolf (Dallas, TX)
- …Lead the development, execution, and oversight of robust Customer Data Platform ( CDP ) marketing strategies to enhance player engagement, loyalty, and revenue. + ... the player's journey. + Take on a leadership role as the product lead, fostering cross-functional collaboration for seamless integration and optimal utilization of… more
- Topgolf (Dallas, TX)
- …relationships, ensuring seamless integration with other marketing technologies. + Collaborate with the Product Manager , CDP to ensure the seamless and ... effective triggering and deployment of downstream campaigns. + Utilize customer data to create audience segments and personalize automated campaigns for maximum relevance and impact. + Implement A/B testing to refine and improve the effectiveness of automated… more