- NBC Universal (Orlando, FL)
- …influencer of Sales and Marketing functions and peers throughout the organization re: media measurement and optimization and its application throughout all ... and long-term. + Demonstrated cross-functional expertise with marketing mix models, media measurement & attribution, and forecasting. + Demonstrated ability… more
- Travel + Leisure Co. (Orlando, FL)
- …Metric is a plus. + Understanding of tracking, conversion pixels, UTM tagging, and media measurement frameworks. + Experience conducting digital media audits ... improvements and adherence to insertion order T&Cs **Paid Digital Media Strategic Optimization ** + Facilitate research and...be improved + Work closely with the analytics team, Manager and our digital marketing agency to identify key… more
- Synchrony (Altamonte Springs, FL)
- …financing marketing. + Proficiency in web analytics, attribution, and digital media optimization . + Strong influencing skills across diverse organizational ... decision making. + Deep understanding of marketing tools, program measurement , and performance metrics (incremental sales, campaign profitability, break-even… more