- Humana (Harrisburg, PA)
- …help us put health first** Humana's Marketing organization is seeking an experienced Lead , Marketing Campaign Management - Tech Enablement, to join ... knowledge of Salesforce Marketing Cloud, Lucidchart, or comparable campaign management /segmentation tools + Advanced experience working with large,… more
- Avnet (Harrisburg, PA)
- …mindset to account-focused campaigns to drive, test, learn and optimize. * Lead campaign post-mortem to review results, lessons-learned, etc. * Employ ... or software/SaaS) and can translate technical concepts into consumable marketing copy blocks and stories for campaign ...of Digital Marketing as well as traditional marketing channels, and budget management . Ability to… more
- Navient (Harrisburg, PA)
- …production, budget control, and quality output for all creative assets. + Lead campaign forecasting, including financial performance, cost, and revenue ... and let's build something great together! **The Direct Mail Marketing Manager position will report to the Head of...or a related field, with a strong focus on campaign execution, budget management , and cross-functional collaboration.… more
- TE Connectivity (Middletown, PA)
- …to execute the logistics associated with the successful completion of Integrated Marketing campaign deliverables + Support close partnerships with distributor ... qualified lead generation and improved sales. This includes event management , communications, PR, advertising, collateral, social media, and the development of… more
- Confluent (Harrisburg, PA)
- …and programs + Develop strategies leveraging automation, AI, and analytics to enhance lead management , campaign tracking, and customer engagement + Establish ... efficiency, and alignment with growth ambitions + Mentor and lead a team of marketing operations professionals,...a knack for data-driven marketing strategies including campaign attribution and pipeline management + A… more
- Fujifilm (Harrisburg, PA)
- …updating lists and contacts within the platform, as well as provide assistance with email campaign lead processing and the set-up of email programs. + Websites - ... sharing email performance (OR, CTR, RR) to Manager for campaign reports. + Collaborate with Marketing Communications...and SEO recommendations. + Own the submission and process management of all finalized marketing communications documents… more
- Highmark Health (Harrisburg, PA)
- …+ Strong analytical and problem-solving capabilities + Experience with campaign management and optimization + Strong understanding marketing costs, ROI and ... **Leadership and Change Management :** + Regularly report transformation progress to marketing leadership and manage stakeholder expectations + Lead change … more
- Lumen (Harrisburg, PA)
- … technology stack, overseeing Lumen's customer marketing data platform, leading marketing program management , improving all aspects of marketing ... analytics and executive insights that drive continuous improvement of marketing impact. The ideal candidate will lead ...aspects of our commercial technology stack. + Manage the Marketing Program Management function across all campaigns,… more
- Highmark Health (Harrisburg, PA)
- …This includes leveraging cutting-edge customer experience platforms, implementing robust data management solutions, and optimizing marketing automation tools to ... budget and resource requests and follow through. **ESSENTIAL RESPONSIBILITIES** **Technology:** Lead the advancement and maturity of the marketing technology… more
- System One (Harrisburg, PA)
- …processes to ensure optimal marketable user data. + Develop and implement marketing strategies within Marketo, including complex lead scoring models, multi-touch ... Marketing Operations Specialist **Employment Type:** Contract/Temp **Date Posted:**...+ Discover and implement advanced Marketo functionalities to enhance campaign communication and drive sales, collaborating with our Marketo… more
- Rubrik (Harrisburg, PA)
- …manage initiatives with multiple cross functional stakeholders, has ownership of end to end campaign /program management . Key to success in this global role is an ... **About Team & About Role:** Rubrik's marketing team is growing! We are looking for...demand gen programs. + Set the strategy and the lead the execution for partner hosted end user conferences.… more
- The Hershey Company (Hershey, PA)
- …Scope Defining Dimensions* * Creative comms planning in conjunction with Integrated Marketing team * Successfully lead and implement Full FUNNEL creative ... Overview* The Director of Brand Relevance and Big Moment Marketing is an exciting new role at Hershey and...amplify the event's impact and reach. Additionally, they track campaign performance to measure effectiveness and make data-driven decision… more
- Acxiom (Harrisburg, PA)
- …instance consolidations. + Experience in lead management , segmentation, lead scoring, nurturing programs, and email marketing best practices. + Excellent ... Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations. +...Manage all technical aspects of Marketo, including database optimization, lead management , and platform scalability. + Architect… more
- Humana (Harrisburg, PA)
- …ensure compliance with regulations (GDPR, CCPA, etc.). + **Consent and Preferences Management :** Lead product strategy for storing and enabling customer ... omnichannel use cases. **Leadership skills** + Strong leadership, communication, and project management skills, with a proven ability to lead cross-functional… more
- Rocket Software (Harrisburg, PA)
- … Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists. + Provide strategic direction ... to accelerate growth and drive demand generation through innovative marketing strategies that fuel our sales pipeline. As we...highly experienced and results-driven Director of Demand Generation to lead our global strategy and help us scale to… more
- Sutherland Global Services (Harrisburg, PA)
- …with cross-functional teams including Industry Marketing , Sales Operations, and Product Management to align lead generation efforts with business goals and ... and analysis, leveraging technology for enhanced efficiency, and coordinating integrated lead generation efforts. Collaborating closely with Industry Marketing ,… more
- Deloitte (Harrisburg, PA)
- …development (web, mobile, social, physical) eCommerce strategy, implementation and operations + Marketing Content and digital asset management solutions + ... Marketing Technology and Advertising Technology solutions + Marketing analytics implementation and operations + Advertising campaign ideation, development and… more
- Pearson (Harrisburg, PA)
- …plan, and information on benefits offered ishere. Key Responsibilities: + Campaign Development: Design and implement outbound marketing campaigns tailored ... school districts and other secondary education entities, including email marketing , cold calling, and direct mail. + Lead...+ Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most… more
- Humana (Harrisburg, PA)
- …of marketing platforms and their capabilities such as Unica, Adobe Campaign , Acoustic, SFMC, etc. + Experience with marketing communications + Requirements ... part of our caring community and help us put health first** Humana's Corporate Marketing organization is looking for a Functional Product Owner 2 who is interested… more
- Constellation (Harrisburg, PA)
- …operations, marketing , pricing, legal, regulatory, etc. They will leverage campaign metrics, reporting, as well as feedback from partners, agents, and customers ... to meet the challenge. Come join us as we lead energy, together. **TOTAL REWARDS** Constellation offers a wide...marketing , pricing, legal, regulatory, etc. They will leverage campaign metrics, reporting, as well as feedback from partners,… more