- General Motors (Honolulu, HI)
- …They also have expertise in the economics of media channels (ie, TV, Display, Paid Search , Paid Social, Programmatic, etc), measurement of ROAS lift, ... **Job Description** **The Role:** The Senior Manager of Marketing Measurement Science is the internal expert on...delivery to a wide range of stakeholder levels, from analyst to senior executive. + Lead, mentor, and develop… more
- General Motors (Honolulu, HI)
- …level role and an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in audience targeting methods ... in developing and applying customer segmentation and propensity models for optimizing marketing strategies. This person will work closely with stakeholders in GM's… more