- Netflix (New York, NY)
- … output and tell a comprehensive story. + Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks ... Dual TV/Video and digital experience is a plus. + Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market… more
- Simon & Schuster (New York, NY)
- …role is crucial in driving data-driven marketing strategies and optimizing campaign effectiveness across web and in-app campaigns.** **Responsibilities:** The ... Marketing Analyst 1230 Ave of the Americas, New York,...define test strategies, analyze and interpret web and in-app campaign data, provide insights that influence future testing and… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implements best practices around research, analytics and campaign measurement . **Responsibilities** + Help drive day-to-day research & ... themes to drive the client's business forward + Report on key metrics for campaign effectiveness and develop key findings for optimization + Facilitate the… more
- Paramount (New York, NY)
- …provide informed POV on their offerings/value. + Research and recommend specific effectiveness - measurement strategies for eligible clients + Support the creation ... + Support multiple Vantage clients through pre-sales, activation, and post- campaign analysis, providing timely and accurate information/feedback on all data-related… more
- HP Inc. (Manhattan, NY)
- …detailed requirements for data-driven solutions, ranging from targeting to planning to measurement . + Measure campaign effectiveness through various testing ... reporting, machine learning, etc.) + Understanding & proficiency in media planning and measurement concepts. + Work to build support and consensus for ideas across… more