- Netflix (New York, NY)
- … output and tell a comprehensive story. + Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks ... Dual TV/Video and digital experience is a plus. + Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market… more
- Novo Nordisk (Plainsboro, NJ)
- …Are you ready to experiment with us? The Position The purpose of the Campaign Automation Team Lead is to drive the strategic execution and continuous improvement of ... overarching business objectives and customer experience priorities, enhancing operational effectiveness and fostering a unified customer experience across all… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implement best practices around strategy, activation, and campaign measurement . **Responsibilities:** + Help drive day-to-day research ... analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Applied Analytics...and client data + Report on key metrics for campaign effectiveness and develop key findings for… more
- MetLife (New York, NY)
- …Discover, define and create targeted audiences . Learning Agenda, Test Design and Measurement . Campaign Reporting, Analysis and Insight Generation . Set up ... as an investment with predictable contribution to enterprise value, 2) efficiency/ effectiveness through a data driven DNA, 3) capability maturity leading to… more
- NBC Universal (New York, NY)
- …of Ad Impact will be responsible for overseeing cross-funnel campaign measurement from end-to-end, with dedicated analyst (s) support. They will play a ... leading role in developing cross-platform campaign measurement recommendations, project managing execution and...on data management and tagging + Experience with conducting campaign effectiveness or attribution studies with walled… more