- Netflix (New York, NY)
- … output and tell a comprehensive story. + Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks ... Dual TV/Video and digital experience is a plus. + Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market… more
- Warner Bros. Discovery (New York, NY)
- …for a research professional to join the ad sales research team in the role of Analyst , Campaign Effectiveness . This position will play an integral role on ... via 3rd party vendors with an emphasis on advertising effectiveness and demonstrating the benefit of advertising with WBD....**Your Role Accountabilities ** + Assist with managing advertising campaign measurement requests from sales teams and… more
- NBC Universal (New York, NY)
- …practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns? The Analyst position will be responsible for ... face of the world. The Ad Sales Insights & Measurement team is seeking an Analyst to...supporting their team in developing, executing and delivering cross-funnel campaign measurement . The role provides the opportunity… more
- Simon & Schuster (New York, NY)
- …role is crucial in driving data-driven marketing strategies and optimizing campaign effectiveness across web and in-app campaigns.** **Responsibilities:** The ... Marketing Analyst 1230 Ave of the Americas, New York,...define test strategies, analyze and interpret web and in-app campaign data, provide insights that influence future testing and… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implements best practices around research, analytics and campaign measurement . **Responsibilities** + Help drive day-to-day research & ... themes to drive the client's business forward + Report on key metrics for campaign effectiveness and develop key findings for optimization + Facilitate the… more
- MetLife (New York, NY)
- …Discover, define and create targeted audiences . Learning Agenda, Test Design and Measurement . Campaign Reporting, Analysis and Insight Generation . Set up ... as an investment with predictable contribution to enterprise value, 2) efficiency/ effectiveness through a data driven DNA, 3) capability maturity leading to… more
- Sanofi Group (Bridgewater, NJ)
- …drive the integration of data and analytics to inform consumer media activation and measurement throughout Sanofi NA. As a member of the Insights and Analytics (I&A) ... with an aim to enhance data organization and downstream campaign analytics. + Lead the development and maintenance of...performance, as well as attribution models to measure channel effectiveness . + Oversee maintenance & development of external /… more