- Oracle (Lansing, MI)
- **Job Description** **What You'll Do** + Define and orchestrate integrated campaign strategy across channels. + Lead execution across paid media, web, social, ... for impact and efficiency. **Experience Requirements** + 8-12+ years in integrated marketing, demand gen, or campaign leadership roles. + Experience running… more
- Rubrik (Lansing, MI)
- …Drive key, integrated programming that results in greater brand awareness, lead generation, and customer engagement within the Cloud spaces. + Partner with Field ... the status quo within the cybersecurity space. The Global Campaigns Team is looking for a Senior Associate, ...Align with Inside Sales and Sales to ensure successful lead and program follow-up. + Operate with a test-and-learn… more
- Ford Motor Company (Lansing, MI)
- …seeking a highly strategic and experienced Senior Director, Data, Analytics & AI, Integrated Services to lead the foundational and advanced data, analytics and ... will define and execute the data strategy specific to Integrated Services, build and lead a world-class...needs. + Work with Marketing and Sales to optimize campaigns , personalize customer communications, and drive subscription growth. +… more
- Oracle (Lansing, MI)
- …- Ensure OCI's messaging is consistent, clear, and connected across product areas, campaigns , and field programs. + **Drive Integrated Programs** - Collaborate ... drive adoption. **Role Overview** We're looking for an OCI Product Marketing Programs Lead to own how go-to-market strategy turns into execution. This role sits at… more
- Capital One (Lansing, MI)
- …2+ years of project management experience, demonstrating an ability to manage complex, integrated campaigns with multiple stakeholders, either in-house or at an ... Slingshot, you will be the strategic hub for our lead generation initiatives. In this high-impact role, you will...qualified leads: Own the planning, creation, and optimization of integrated marketing campaigns . Align on strategy with… more
- Cognizant (Lansing, MI)
- …strategies aligned with Cognizant's Salesforce practice and industry verticals. + Launch integrated campaigns including ABM, digital, email, webinars, and joint ... careers transcend titles.** **We empower our people to think strategically, inspire others, and lead with purpose - always guided by our core values.** **Join us in… more
- Oracle (Lansing, MI)
- …events, demand generation and cross-promotional opportunities. + Marketing Campaigns : Lead the planning and execution of integrated marketing campaigns ... go-to-market (GTM) strategies, managing complex partnerships, developing successful marketing campaigns , and spearheading joint business growth initiatives. You will… more
- Cognizant (Lansing, MI)
- …Cognizant is seeking a strategic and results-driven Head of Field Marketing to lead integrated marketing efforts for our Retail & Consumer business across ... innovation. **Strategic Planning & Execution** * Develop and execute integrated B2B marketing plans aligned with sales goals and...* Own budget, performance tracking, and ROI analysis across campaigns and programs * Lead and mentor… more
- Confluent (Lansing, MI)
- …management and be focused on engaging customers and prospects with targeted campaigns and high-touch field marketing activities to build pipeline and drive ... action for West National personas and segments. + Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs. +… more
- Educational Testing Service (Lansing, MI)
- …segments, including brand, product, pricing, packaging, and lifecycle marketing. + Integrated Campaigns : Drive performance across digital channels-search, ... open doors for all. We're seeking a visionary Global Head of Marketing to lead the end-to-end marketing strategy for the GRE brand. This is a high-impact leadership… more
- Oracle (Lansing, MI)
- …duty is to sell CSS offerings to prospective and existing customers. Lead sales through forecasting, account resource allocation, account strategy, and planning. ... contracts). **ABOUT CSS** Oracle is the only provider of fully integrated technology solutions that span both infrastructure and applications. Today's businesses,… more
- Wolters Kluwer (Lansing, MI)
- …high-level client issues with minimal supervision + Strategize and drive major lead generation and marketing campaigns * Negotiate high-impact product/service ... premium on access to active intelligence, agile systems and integrated workflow solutions -- in short "Best in Process"...client data to inform and adjust sales strategies + Lead strategic discussions in sales meetings and strategy sessions… more
- Lumen (Lansing, MI)
- …Manager - Campaign Analytics is a strategic leader within the Campaigns & Analytics organization, responsible for driving data-informed marketing strategies that ... attribution modeling, propensity scoring, segmentation) to uncover growth opportunities. + Lead the measurement and analysis of digital channels (web, email, paid… more
- Confluent (Lansing, MI)
- …that increase engagement in digital-native accounts. + Create and execute integrated programs incorporating partners and multi-channel promotion to drive pipeline ... team (Sales, SDRs, partner development managers) and marketing stakeholders ( campaigns , digital, partner, and marketing operations) to align, develop and… more
- EDB (Lansing, MI)
- …and channel partner affinity, both internally and externally + Develop compelling integrated marketing campaigns to generate pipeline and leads + Provide ... with partner operations and the enablement team, you will lead the development of the partner sales capabilities, solution...and GTM model to scale your partner accounts + Lead onboarding process internally in rapid fashion, utilizing the… more
- Carrington (Lansing, MI)
- …Relationship Management (CRM) system. * Supports inbound inquiries from multi-channel marketing campaigns and other lead sources. * Supports the business unit's ... and real estate logistics. Collectively, the businesses are vertically and horizontally integrated , and provide a broad range of real estate services encompassing… more
- Otsuka America Pharmaceutical Inc. (Lansing, MI)
- …to enhance personalization efforts. + Analyze the performance of omnichannel campaigns (email, SMS, in-app, HCP portals, etc.) to identify high-impact touchpoints ... Analytics, Otsuka Information Technology (OIT), Sales Operations, and Medical/Regulatory/Legal integrated business partners. **Minimum Qualification:** + Bachelor's degree in… more
- System One (Lansing, MI)
- …research publications, and thought leadership moments + Serve as the editorial lead for cross-functional campaigns - ensuring that content across ecosystem ... upcoming product milestones, executive appearances, and corporate announcements to shape integrated storytelling plans + Partner with social, web, and brand teams… more
- Carrington (Lansing, MI)
- …and implement marketing communication projects with emphasis on email marketing and lead nurture campaigns , keeping management informed of status of assigned ... and real estate logistics. Collectively, the businesses are vertically and horizontally integrated , and provide a broad range of real estate services encompassing… more