- American Family Insurance - Corporate (Madison, WI)
- …The Senior Manager, Marketing Measurement manages our holistic marketing measurement and analytics , assessing performance to continuously optimize ... and media analytics . + You will partner closely on performance measurement with key cross-functional teams including Digital, Customer Experience, Media,… more
- Sedgwick (Madison, WI)
- …to work. Great Place to Work(R) Most Loved Workplace(R) Forbes Best-in-State Employer Marketing Analytics Director **PRIMARY PURPOSE OF THE ROLE:** The ... Marketing Analytics Director will lead the data-driven strategies and analysis...on overall business performance. + Establish and manage the Marketing success measurement framework including defining KPIs… more
- General Motors (Madison, WI)
- …tools (Excel, Databricks, Snowflake etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: ie Adobe Experience Platform, Adobe ... Role** The Marketing Applied Sciences team is responsible for developing analytics -driven solutions to help GM Organizations achieve their business goals. As the… more
- Confluent (Madison, WI)
- …Connects Us. **About the Role:** We are seeking a highly motivated data analytics professional with strong web technology expertise to lead and execute data-driven ... technical and non-technical stakeholders. **What You Will Do:** + Own web analytics reporting and dashboards; provide weekly experiment and metric updates to senior… more
- General Motors (Madison, WI)
- … marketing strategies. They are knowledgeable in methodology and practice of marketing analytics with an emphasis on inferential and prescriptive methods. ... class regression. + Prior experience with paid, earned, and owned media and/or marketing analytics **Additional Job Description** This job is not eligible for… more
- General Motors (Madison, WI)
- …working with architecting solutions, audience models, experimentation results, and measurement analytics to help drive existing and new customer marketing ... **The Role** As a Technical Enablement Strategist on the Marketing Applied Sciences (MAS) team, you will play a...+ Developing a framework that facilitates targeting, experimentation, and measurement analytics as part of the end-to-end… more
- Acxiom (Madison, WI)
- This Expert Consultant position (embedded and referred to as a Business Marketing Strategist within the client organization) will be the liaison between an Acxiom ... candidates with experience working for a financial services company in any marketing services capacity, will be highly desirable. Strong client relations and… more
- Merck (Madison, WI)
- …developing and communicating data-driven and actionable insights" that drive greater customer and market understanding to inform launch brand strategies, help meet ... lead partner in helping to scope, design, and deliver well-defined advanced analytics solutions aligned to business priorities, including leading solutions that are… more
- Cengage Group (Madison, WI)
- …collaborate with leaders across our customer facing Business Units, Sales and Marketing , Enterprise Analytics , CRM, and transformation teams as part of our ... of our CRM configuration roadmap and the development & deployment of Enterprise Analytics tools. Equally critical for this role is expertise across a broad range… more