- Netflix (New York, NY)
- … output and tell a comprehensive story. + Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks ... Dual TV/Video and digital experience is a plus. + Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market… more
- Simon & Schuster (New York, NY)
- …role is crucial in driving data-driven marketing strategies and optimizing campaign effectiveness across web and in-app campaigns.** **Responsibilities:** The ... Marketing Analyst 1230 Ave of the Americas, New York,...define test strategies, analyze and interpret web and in-app campaign data, provide insights that influence future testing and… more
- Nestle (New York, NY)
- …execution aligned to business goals and desired outcomes + Conducting social campaign performance measurement , including the development of KPIs, projections, ... for your development and growth. Join us! **POSITION SUMMARY:** The Sr Analyst for Media Analytics is responsible for analyzing and interpreting media data… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implement best practices around strategy, activation, and campaign measurement . **Responsibilities** + Help drive day-to-day research ... analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Applied Analytics...and client data + Report on key metrics for campaign effectiveness and develop key findings for… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implements best practices around research, analytics and campaign measurement . **Responsibilities** + Help drive day-to-day research & ... themes to drive the client's business forward + Report on key metrics for campaign effectiveness and develop key findings for optimization + Facilitate the… more
- HP Inc. (Manhattan, NY)
- …detailed requirements for data-driven solutions, ranging from targeting to planning to measurement . + Measure campaign effectiveness through various testing ... reporting, machine learning, etc.) + Understanding & proficiency in media planning and measurement concepts. + Work to build support and consensus for ideas across… more
- Sanofi Group (Bridgewater, NJ)
- …drive the integration of data and analytics to inform consumer media activation and measurement throughout Sanofi NA. As a member of the Insights and Analytics (I&A) ... with an aim to enhance data organization and downstream campaign analytics. + Lead the development and maintenance of...performance, as well as attribution models to measure channel effectiveness . + Oversee maintenance & development of external /… more