- Discover (Riverwoods, IL)
- …test design/execution, and full-funnel measurement strategy development specific to Paid Media activations. You will work closely with internal and ... effective in this role, you should be knowledgeable in paid media activation, learning agenda development and...across Brand marketing teams. + Works through analytics and media agency to provide key performance indicator measurement… more
- United Airlines (Chicago, IL)
- …the world? This role is an exciting chance to join our newly launched travel media network, Kinective Media ℠ by United Airlines. At Kinective Media , we ... travel behaviors of over 165 million annual United flyers, Kinective Media connects customers to personalized, real-time advertising, content, experiences and offers… more
- CVS Health (Chicago, IL)
- …Stack, Retail Media Advertising and the underlying technologies. + Digital Media Measurement : Deep understanding of ad measurement solutions, including ... Media Exchange is hiring a Business Intelligence - Lead Director who will report to the Executive Director,... products and platforms that deliver digital advertising campaign measurement at scale. The Lead Director, Business… more
- Publicis Groupe (Chicago, IL)
- …measurement processes. Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and longer terms ... experiences + Underpin client marketing processes with 'big picture' measurement frameworks and KPIs that will be used to...evaluate experiences and specific plans, campaigns, or investments across paid , owned, and earned media environments +… more
- Advantage Solutions (Chicago, IL)
- …digital and traditional media + Experience in client-facing environments and serving as media lead + Experience managing a team of 2+ media professionals ... media strategy for all digital channel initiatives including direct partnerships, programmatic media buying, paid social and paid search, while managing… more
- Publicis Groupe (Chicago, IL)
- … Group, Kroger, Target Roundel, and retail networks such as Criteo and Epsilon Retail Media + Lead the 2-3 client businesses across retail media ensuring ... + Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners +… more
- Publicis Groupe (Chicago, IL)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... waterfall and agile, to drive projects related to the measurement of client initiatives and product development. In addition,...scope. The ideal candidate will have knowledge of the media advertising space and will be a proactive partner… more
- AbbVie (Mettawa, IL)
- …of people-based retargeting, cookie-based programmatic retargeting, and/or other methods of paid media marketing. + Quantitative ability and an advanced ... Paid search, programmatic, social, TV etc., all paid and earned media channels. + Partner...multi-channel marketing strategies, including targeting, messaging, content, channel, and measurement . + Partner with media and other… more
- Advantage Solutions (Chicago, IL)
- …+ 1+ years leadership or mentorship experience + Platform experience managing paid media campaigns within Facebook & Instagram, Snapchat, LinkedIn, Pinterest, ... effective strategies and techniques for accounts, setup, and management. + Implement paid media disciplines, presenting recommendations and strategy to clients,… more
- AbbVie (Mettawa, IL)
- …marketing portfolio. The role of Omnichannel Analytics Manager II within AbbVie is to lead analytics and measurement in support of the growing roadmap of ... with Brand MABI + Provide guidance for the experimental design and measurement Stakeholder Collaboration + Leadership + Lead cross-functional collaboration with… more
- Publicis Groupe (Chicago, IL)
- …**Job Description** **How You'll Make an Impact:** The **Senior Vice President, Vertical Lead - FSI** will be responsible for leading a team of leaders to ... strategy, goal setting, hiring, and advising. The SVP, Vertical Lead - FSI will report to Epsilon's Chief Revenue...+ Deep understanding of marketing program design, execution, and measurement + A learning leader mindset - that leads… more
- AbbVie (Mettawa, IL)
- …to join us. The role of Omnichannel Analytics Manager within AbbVie is to lead experimental test design & measurement , and development of Omnichannel analytics ... etc.) + Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses. + Perform...+ Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and… more
- Astellas Pharma (Northbrook, IL)
- ** Lead , Oncology Omnichannel Analytics** Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are ... Candidates interested in remote work are encouraged to apply. **Purpose:** The Lead , Oncology Omnichannel Analytics (OCA) plays a critical role in providing valuable… more
- US Bank (Chicago, IL)
- …experience to maximize customer growth, retention and engagement. This individual will lead and oversee the execution of marketing strategies that bridge the digital ... support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with… more
- AbbVie (Mettawa, IL)
- …the marketing portfolio. The role of Omnichannel Analytics, Associate Director, is to lead analytics and measurement in support of the evolving HCP Omnichannel ... + 5+ years hands-on experience with using statistical tools for marketing/ media performance modeling, measurement , and optimization (eg, marketing-mix modeling,… more
- AbbVie (Mettawa, IL)
- …and partnering with Analytics teams to develop and utilize sound measurement /reporting constructs for all programs. Key Responsibilities Include: + Lead ... - and apply them to CRM/Digital campaigns and programs. + Lead cross-functional team (Medical Affairs/Digital Lab/MABI/Agency) to design and implement ideal… more
- BioLife Plasma Services (Bannockburn, IL)
- …optimize campaigns, and drive business growth. This role requires a deep understanding of paid , owned, and earned media measurement , strong analytics and ... experience across many areas of marketing science; MMM, MTA, Loyalty, Website, Surveys, Paid /Owned/Earned Media . + Experience with SQL, Python, and R for data… more
- Publicis Groupe (Chicago, IL)
- …trusted client partner, creating win/win outcomes that drive revenue growth for Digital Media . Use your extensive digital media business acumen to uncover ... recommendations. + **Collaboration:** Partner with the Account Management team to lead internal resources for the preparation and delivery of objective-based… more
- CVS Health (Chicago, IL)
- …strategic and trusted advisor for marketing partners, analytics partners, internal media colleagues, and external agency partners. You will develop hypothesis based ... pursue the broader digital growth agenda. You will also lead and work directly with an agency partner (team...with an agency partner (team of 8+) and internal media professionals to drive the execution of strategies. You… more
- Astellas Pharma (Northbrook, IL)
- …teams be efficient and effective with promotional activities and content. Additionally, the Lead will be a "go-to" for the commercial brand teams for deep-dive / ... Work closely with Brand team to understand objectives/needs and construct campaign measurement framework in HCP/DTC space. + Execute on promotional analytics … more