- Sanofi Group (Cambridge, MA)
- **Job Title:** Channel Effectiveness Lead **Location:** France, US, Flexibility for other locations will be assessed. 30 % of travel expected **About the ... effective channels + Partner with Omnichannel to ensure latest channel effectiveness understanding is leveraged in customer...coach & give feedback, empower people. + Ability to lead change while achieving business goals & objectives, act… more
- Sanofi Group (Cambridge, MA)
- **Job Title:** Director Dupixent Enterprise Effectiveness and Execution **Location** : Cambridge, MA **About the Job** We are seeking a highly skilled and motivated ... bridging gaps with stakeholders and projects to ensure the highest level of effectiveness and positive impact for the patient. Key activities owned will include… more
- Sanofi Group (Cambridge, MA)
- …Evaluate program and campaign effectiveness and identify opportunities to optimize channel effectiveness with a goal to elevate customer experience across ... **Job title** : Global Customer Engagement Lead **Location** : Cambridge, MA **About the Job**...global and local affiliate teams to **improve in-field sales effectiveness ** ? Does building a strategy to **grow Sanofi's… more
- Sanofi Group (Cambridge, MA)
- **Job Title:** Head of US Commercial & Global Brand Lead , Alphamedix **Location** : Cambridge, MA **The Head of US Commercial & Global Brand Lead , Alphamedix** ... cross-functional stakeholders to develop a robust commercial strategy. You will lead all aspects of commercial brand development and collaborate effectively with… more
- Takeda Pharmaceuticals (Cambridge, MA)
- …Description** **Associate Director, Global Corporate Brand & Cont, Performance and Integration Lead ** **The Global Corporate Brand & Content (GCB&C) team is looking ... fostering a cohesive, omnichannel way of working.** **Key Responsibilities:** + Lead the development and implementation of strategic corporate marketing and… more
- Wayfair (Boston, MA)
- …the thinking on multi- channel marketing strategies (eg targeting) that improve channel effectiveness & customer health. This person reports directly to the ... success. This person is the resident expert on marketing channel performance for the brand, steers the marketing strategic...given brand. In partnership with the Head of Performance, lead the ad spend forecasting process with channels and… more
- Wellington (Boston, MA)
- …be entrepreneurial and collaborative, leading the strategy and execution of channel marketing to position and promote the firm's reputation, branding, investment ... plans and activities, overseeing their delivery and execution, and assessing their effectiveness . This position will work in close collaboration with colleagues in… more
- Bright Horizons (Newton, MA)
- …strategy aligned with Bright Horizons' business goals and objectives. + Channel Management and Innovation: Oversee multi- channel marketing campaigns, including ... SEM, SEO, display, social media, and direct mail. Drive new channel testing to efficiently expand our channel suite. + Data Analysis: Utilize data analytics and… more
- Generac Power Systems (Boston, MA)
- …of Generac's monetization strategy for profitable growth. This position will lead process capability and build tools/systems to drive Value Capture strategy ... structure optimization, various mix management tools, discount and promotions effectiveness processes, lifecycle management, visibility and tracking cost to serve… more
- Trellix (Boston, MA)
- …and other cross-functional teams. You will be responsible for building scalable multi- channel campaigns that drive pipeline, nurturing leads through the funnel, and ... other cross-functional teams.** **You will be responsible for building scalable multi- channel campaigns that drive pipeline, nurturing leads through the funnel, and… more
- Takeda Pharmaceuticals (Cambridge, MA)
- …**About the role:** The Associate Director, PI HCP Marketing will lead all nonpersonal and digital promotion efforts for Takeda's primary immunodeficiency ... (PI) portfolio and serve as the marketing lead for new therapy and device launches. You will...to key audiences + Oversee HCP Digital NPP strategy, channel selection, and tactical execution to ensure the delivery… more
- Eastern Bank (Boston, MA)
- …personalization, automation and nurture to improve campaign and email marketing effectiveness . Assist with developing the lead nurturing cycle pertaining ... units + Help support the Marketing strategy team develop and optimize the lead nurturing cycle through data field creation, synchronization, lead scoring,… more
- CVS Health (Boston, MA)
- …play a lead role in building platforms that measure the effectiveness of ad-campaigns in driving customer awareness, product consideration and omni- channel ... you will function as product owner and help build best-in-class omni- channel measurement products and platforms that deliver digital advertising campaign measurement… more
- Zelis (Boston, MA)
- …responsible for driving product awareness, utilization and revenue expansion via omni- channel communications delivered through our clients and direct to members, ... of twice monthly, plus some additional travel required quarterly. Key Responsibilities: + Lead , develop and grow the Member Marketing team by setting the vision,… more
- Vontier (Boston, MA)
- …through lens of broader vision, consumer needs, and competitive landscape. + Lead insights and research efforts to engage in customer segmentation and identify ... test and implement. + Work cross-functionally with sales and training, strategic channel partners and product management to maximize awareness and effectiveness … more
- Xerox (Boston, MA)
- …You will lead efforts to centralize intake through a unified channel , create synergies between internal business functions, and manage the technology solutions ... and Streamline Intake and Reviews** 6. Build and manage a unified channel for Generative AI intake, ensuring consistency across business functions. 7. Collaborate… more
- Acxiom (Boston, MA)
- …leadership and management of activities that drive campaign performance improvements. + Lead status calls with client & stakeholders to gather, document & translate ... to insights and data as needed. + Utilize operational effectiveness to deliver quality and on-time work and manage...is not available for sponsorship._ **NICE TO HAVE** + Multi- channel marketing + Experience with File Sharing Platforms, such… more
- Meta (Boston, MA)
- …will run scaled programs in markets, targeted at developers with a view to channel the highest value developers to become Horizon World developers. You will be ... in markets, targeted at developers with a view to channel the highest value developers to become Quest developers....and helping them to use Horizon World technologies. 11. Lead hands-on programming workshops and labs to assist developers… more
- Harvard University (Cambridge, MA)
- …including adeptness at managing press and media opportunities, and proven effectiveness in employing social media and other digital technologies. + Experience ... a complex, matrix environment with multiple internal/external audiences. Able to manage/ lead through influence. + Demonstrated understanding of shared governance and… more
- Acxiom (Boston, MA)
- We are seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo ... improvement are key to success in this role. **Key Responsibilities:** + Lead the design and implementation of complex marketing automation solutions using Adobe… more