- Pfizer (New York, NY)
- … Measurement and Optimization, and will be a key resource in driving integrated media measurement at Pfizer. They will work directly with agency partners, and ... internal collaborators within the CMO to create a media measurement program and refine, deliver, and...data and analytics reporting, including driving forward an integrated cross -channel measurement program, audience analytics, content and… more
- Google (New York, NY)
- …and provide guidance on methodologies for marketing and media analytics, measurement , and attribution. + Coordinate cross -functionally with gTech and Sales ... the best go-to-market (GTM) plan for the product area. Additionally, you will lead the activation of Advanced Measurement solutions products for customer's… more
- Amazon (New York, NY)
- …and drive media and audience segmentation strategy across investments. You will lead cross -channel media strategy for priority audiences and define the ... based on business objectives, audience indices, channel best practices, measurement data and reach & frequency guardrails. You will...individual contributor at this time. Key job responsibilities - Lead cross -channel media strategy and… more
- Publicis Groupe (New York, NY)
- … stakeholder audience. **Custom Research Responsibilities:** + Plan and execute lift measurement studies and lead the analytics learning agenda for campaign ... **Company Description** Spark Foundry is a global media agency that exists to bring HEAT -...effectiveness and impact on brand KPIs. + Primary lead for all cross -channel ad effectiveness for… more
- Meta (New York, NY)
- …looking for an accomplished media and marketing leader to join the Meta Global Media team to lead media strategy for our US consumer apps (WhatsApp, ... Media , US Consumer and Business Marketing Responsibilities: 1. Lead the media strategy team for our...cross -functional leader and people manager 10. Partner with media and marketing leadership across the Meta family of… more
- Synchrony (New York, NY)
- …video marketing across the marketing funnel and across channels + Collaborate with cross -department leads on overarching media strategies to drive cross ... Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with...direct from publishers and across DSPs. This role will lead a team that will execute campaigns across the… more
- Amazon (New York, NY)
- Description We have an exciting opportunity to lead a team of scientists to research design, build and deploy methods to measure the relative contribution of ... products, channels and inventories. Examples of such solutions include media mix models (MMM) and multi-touch attribution (MTA). Our...A day in the life The team you will lead solves real-world problems by getting and analyzing large… more
- Amazon (New York, NY)
- …Category Marketing Team (XCM) is seeking an experienced strategic Senior Social Marketing lead across Amazon and Prime Brand cross -channel marketing. This leader ... inputting into campaign briefs, leading social-first strategy sessions with social media partners, engaging Creatives, and working cross -functionally with key… more
- Mondelez International (East Hanover, NJ)
- … and digital data is managed and governed to accelerate Mondelēz's AI, media measurement , digital analytics, and advance modeling (eg MMM, propensity models, ... It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It Possible.** Mondelēz... media and digital data product visionto enable media measurement , digital analytics and advance modeling… more
- Dow Jones (New York, NY)
- …NWS, NWSLV). **About the Role:** Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across Search, Social, ... data. You will report to the Senior Director, Paid Media and work cross -functionally with teams across...to inform direction on creative offers, etc. + Implement measurement strategies to drive incrementality and improve efficiency. +… more
- Love Shack Fancy (New York, NY)
- …members. ? Proven interpersonal skills and passion for engaging with our founder, cross -functional partners, and growing social media communities. ? Ability to ... Social Media Manager New York, NY (http://maps.google.com/maps?q=111+FIFTH+AVENUE+New+York+NY+USA+10003) * Marketing...relevant and supports key business and marketing objectives ? Lead the editorial calendar and planning for the LoveShackFancy's… more
- Snap Inc. (New York, NY)
- …strategies, experimental design, causal analytics, and ads efficacy solution prototyping + Lead measurement , research, and learning plans for key clients in ... to our customers. We're looking for a Marketing Science Lead to join our Measurement Team at...impact of different marketing strategies across digital platforms and media + Build measurement capability and advocacy… more
- Walmart (Hoboken, NJ)
- …in the Media Insights organization which oversees audience insights and measurement services for Walmart Connect clients . Reporting to the Group Director of ... Media Insights , you will lead a...a complex service function. + Strong expertise in advertising measurement methodologies, including attribution modeling, cross -channel analytics,… more
- Disney Entertainment (New York, NY)
- Reporting to the SVP of Cross Media Measurement & Advanced Analytics, this role leads the high-performance team of data engineers, business intelligence ... is expected to develop the tech stack to enable cross - media measurement , Linear & Digital...of influencing selling strategy and show pick-up decisions. + Lead and evaluate discussions and negotiations with 3rd party… more
- AbbVie (Florham Park, NJ)
- …insights across a variety of use cases such as informing consumer media investment allocation through performance/ROI measurement , delivering consumer & HCP ... digital ecosystem data strategy and analytics, developing High Value Action (HVA) measurement on HCP/consumer websites, and providing digital media campaign… more
- CVS Health (New York, NY)
- …designs and builds the core algorithmic components of the Ads Hubs system including measurement , pacing, in-flight optimization, etc. As a Lead Data Scientist on ... optimization, and machine learning models for various applications within the Retail Media Network domain, such as measurement , in-flight optimization, pacing,… more
- Walmart (Hoboken, NJ)
- …you'll do Walmart Connect's Sales Leadership team is seeking an experienced Team Lead to help scale and grow Food supplier/advertiser partnerships to both Walmart ... scaled businesses in the past and has the capability to manage and lead a small but high-performing team. Ideal candidates will have consistent management experience… more
- Meta (New York, NY)
- …We are seeking a highly skilled and motivated leader to join our Communications Measurement Team at Meta. You will lead the CMT Insights program which ... will be responsible for coordinating, distilling and reporting CMT insights, spanning media intelligence, social listening and comms measurement data. You will… more
- Publicis Groupe (New York, NY)
- …Provide data though leadership and communicate data strategy needs as inputs into the media partnership strategy + Standup and lead a testing program to ... strategic direction on data driven thought leadership agenda for media partners + Lead the continuous embedding...in leveraging data in a media and non- media context for activation, measurement as well… more
- Publicis Groupe (New York, NY)
- **Company Description** Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis ... Media , the #1 media buying network in the...landscape from a brand communication and publisher perspective. + Lead the way in scouting & nurturing new ways to… more