- Vanguard (Malvern, PA)
- …+ Minimum of eight years of related work experience with five years in marketing experimentation , causal inference, or advanced analytics + Deep understanding of ... tests, and other causal inference methods + Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution ...with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks + Strong technical fluency in data,… more
- Vanguard (Malvern, PA)
- …opportunities for optimization, measurement and experimentation . We are seeking a Lead Marketing Strategy Analyst to join the team. This role will be pivotal ... assessments to validate approach and evaluate impact . Design an actionable marketing operations and experimentation roadmap . Build consensus and influence… more
- General Motors (Trenton, NJ)
- …of marketing media modeling techniques, including MMM, MTA, unified attribution , ROAS level testing, and various industry measurement media platforms. + ... Senior Data Scientist is an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in Media Mix Modeling… more