- Discover (Riverwoods, IL)
- …test design/execution, and full-funnel measurement strategy development specific to Paid Media activations. You will work closely with internal and ... effective in this role, you should be knowledgeable in paid media activation, learning agenda development and...across Brand marketing teams. + Works through analytics and media agency to provide key performance indicator measurement… more
- Pfizer (New York, NY)
- …transfer needs through script lift and MROI performance **ROLE RESPONSIBILITIES:** + Drives media measurement strategy across paid , owned and earned ... and will be a key resource in driving integrated media measurement at Pfizer. They will work...and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's… more
- General Motors (Columbus, OH)
- …via audience selection and behavioral engagement. + Deep knowledge of marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS level ... sources. They also have expertise in the economics of media channels (ie, TV, Display, Paid Search,...testing, and various industry measurement media platforms. + Own a strategic… more
- Walmart (San Bruno, CA)
- …build best-in-class omni-channel measurement products and platforms that deliver campaign measurement at scale. This role will lead the effort in building ... improve your product + You have knowledge in Ad Measurement , Digital Ad Tech Stack and Retail Media...Proven ability to effectively collaborate across the organization and lead by influence + Sound business judgment and ability… more
- Walmart (San Bruno, CA)
- …massive omni-channel data. Learn more at www.walmartconnect.com **The Role:** As the product marketing lead within the data & measurement team, you will be the ... demonstrated track record of launching category-defining solutions. Experience working on measurement , analytics & insights SaaS products and an understanding of the… more
- Citizens (Columbus, OH)
- …and maintain a suite of analytics solutions related to our digital media efforts including attribution, measurement , experimental testing, budget optimization, ... scenario planning and forecasting. As the Digital Media Analytics Lead , you will partner with...data feeds with agencies, manage and QA data for paid and owned digital media , and develop/maintain… more
- Chick-fil-A (Atlanta, GA)
- …Team, overseeing the day-to-day execution of all paid national and market level media investments. The Sr. Project Lead supports both the national and market ... Investment Execution & Optimization + Campaign Management + Media Measurement + Data & Ad Tech...Execution & OptimizationResponsible for managing the execution of all paid media investment including continuous optimization. +… more
- General Motors (Columbus, OH)
- **Job Description** **The Role** The Sr. Product Manger Measurement Science will lead implementation of continuous improvement of Marketing Mix Models (MMM), ... ROAS level analysis. This individual has technical expertise in measurement methods, media mix modeling and statistical...is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation… more
- Novo Nordisk (Plainsboro, NJ)
- …the development of plans and strategic marketing plans for new and current products + Paid Media lead in development of awareness and acquisition initiatives ... acquisition and retention lead within the COE. Internal expert on paid media as well as online/offline/event driven awareness and acquisition initiatives… more
- Vail Resorts (MN)
- …and efficiency of performance channels. + ** Measurement Enhancement:** Enhance Paid Media measurement capabilities in partnership with Analytics ... seeking a world-class, strategically minded, and results-focused Sr. Manager, Paid Media Strategy & Planning. The ideal...media on a global scale, leveraging knowledge of measurement approaches, ad tech fundamentals, and the broader … more
- Takeda Pharmaceuticals (Cambridge, MA)
- …true to the best of my knowledge. **Job Description** **About the role:** As Media Relations Lead , reporting to the Head, US and Global Corporate Communications, ... of new technologies and AI to enhance Takeda's communications strategies. + Manage measurement of media impact on enhancing Takeda's reputation, partnering with… more
- CVS Health (Chicago, IL)
- …Stack, Retail Media Advertising and the underlying technologies. + Digital Media Measurement : Deep understanding of ad measurement solutions, including ... Media Exchange is hiring a Business Intelligence - Lead Director who will report to the Executive Director,... products and platforms that deliver digital advertising campaign measurement at scale. The Lead Director, Business… more
- Amgen (Thousand Oaks, CA)
- …will work on-site 3 days a week.** **Campaign, Audience, Creative, and Competitive Analysis:** + Lead paid /organic media , Web & targeted HCP analytics. + Use ... on shifting investments. ** Media Expertise:** + Demonstrate expertise in media measurement methodologies across various channels, including TV, digital,… more
- adQuadrant (Irvine, CA)
- …clients, channels, and platforms + Lead , mentor, and manage a dynamic media buying and measurement team, cultivating a culture of excellence and ... Integrated Media . As the steward of overall media investment, creative strategy, and advanced measurement ...with data and analytics teams, leveraging insights for informed media buying decisions. + Develop and lead … more
- JPMorgan Chase (Wilmington, DE)
- …to advise on strategic media plans + Define tracking, tagging and measurement requirements of campaigns & tests + Lead the omni-channel transformation for ... optimism, and the belief that everybody can grow. The Paid Media Analytics team partners with ...advisors, builders and innovators working to increase efficiencies, expand measurement and provide our stakeholders with the right information… more
- Amazon (Seattle, WA)
- …company where creators and makers of all kinds can build their future. We are seeking a talented Paid Media Launch Manager to lead the paid media ... in a programmatic way driving brand equity, engagement, and subscriber acquisition. The Paid Media Launch Manager, Paid Social ensures agency partner… more
- Wells Fargo (Charlotte, NC)
- **About this role:** Wells Fargo is seeking a Paid Media Senior Consultant to drive the performance media strategy for Small and Business Banking products, ... paid search. This role sits on the paid media team within CSBB (Consumer, Small...to deliver on annual account and ROI targets + Lead the strategy, projections, investment, and measurement … more
- Post Holdings Inc. (Lakeville, MN)
- …and national promotions Present planning milestones and gain approval from key leadership stakeholders Media Measurement Set measurement goals for media ... America. Responsibilities Post Consumer Brands is seeking a Senior Media Manager to a lead a team...including linear TV, streaming TV, online video, national display, paid social, retail media , search, OOH, etc… more
- Dow Jones (New York, NY)
- …NWSA; ASX: NWS, NWSLV). **About the Role:** Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management, and optimization across ... team of digital growth marketers and oversee all in-house paid media operations dedicated to acquiring Barron's...to inform direction on creative offers, etc. + Implement measurement strategies to drive incrementality and improve efficiency. +… more
- Publicis Groupe (Chicago, IL)
- …measurement processes. Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and longer terms ... experiences + Underpin client marketing processes with 'big picture' measurement frameworks and KPIs that will be used to...evaluate experiences and specific plans, campaigns, or investments across paid , owned, and earned media environments +… more