- NBC Universal (Orlando, FL)
- …journey within campaigns, products and events. Leverage findings from top-down marketing mix modeling results, bottom-up attribution models and consumer and ... of the Cross Channel Attribution measurement platform which consists of top-down marketing mix modeling and bottom-up attribution. + Leverage top-down marketing … more
- Lowe's (Mooresville, NC)
- …Guide collaboration with Data Analytics and agency partners to advance marketing mix modeling (MMM) and attribution methodologies that support enterprise ... **Your Impact** The ** Manager , Media Analytics** leads the measurement,...home improvement, or CPG environment. + Familiarity with marketing mix modeling (MMM), multi-touch attribution (MTA), and… more
- Two95 International Inc. (New York, NY)
- …analysis, ROI modeling , lifetime value analysis, cross channel analysis, media mix analysis and brand research *Produce easy-to-understand, error-free, and ... Title: Digital & Social Media Analytics Manager Duration: 6 months could go perm Location: New York City, NY Responsibilities: *Perform hands-on analyses on… more
- HCA Healthcare (Nashville, TN)
- …compliant, and aligned with enterprise marketing goals. Key areas of focus include media mix modeling , attribution frameworks, dashboard development, and ... recommendations to improve media ROI. + Support media mix modeling (MMM) and...+ Experience with tag management systems (eg, Google Tag Manager ). + Strong analytical and problem-solving skills. + Excellent… more
- Kohl's (Menomonee Falls, WI)
- …reporting systems + Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling ) to prove business impact + ... insights and recommendations to optimize targeting, creative and channel mix + Influence media network strategy by...targeting, creative and channel mix + Influence media network strategy by connecting insights to broader company… more
- ASM Global (El Paso, TX)
- …recommend activation concepts. + Support collaborative planning with agencies to refine media mix modeling , creative direction, andcampaign timing. Datafy ... SUMMARY The Strategic Marketing Manager (SMM) serves as a key architect of...Live, and El Paso Water Parks. By blending analytics, media strategy, and market research, the SMM deepens Destination… more
- BioLife Plasma Services (Bannockburn, IL)
- …with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner. + Deep understanding and experience with creating and ... a subsidiary of Takeda Pharmaceutical Company Ltd._ **_OBJECTIVES/PURPOSE_** The Sr. Manager of Marketing Science drives and executes strategic initiatives that… more
- Publicis Groupe (Chicago, IL)
- …in traditional and digital media research (control/exposed methodologies, market mix modeling ) + Experience with statistical software packages, especially ... 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in...Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The ** Manager , Insights & Strategy** , will champion a people-first… more
- General Motors (Lansing, MI)
- …advanced degree preferred. + Strong expertise in performance marketing analytics, including media mix modeling , attribution analysis, audience segmentation, ... location three times a week, at minimum. **The Role** The Group Strategy Manager , Marketing Applied Sciences (MAS) will lead the Corporate Brands squads, serving as… more
- Walmart (Bentonville, AR)
- …**Lead Performance Marketing Analytics** Drive insights for paid media channels, media mix modeling , and campaign optimization. Ensure marketing ... outcomes** through analytics. + Expertise in **performance marketing analytics** , including media mix modeling and campaign optimization. + Hands-on… more
- Walmart (Bentonville, AR)
- …**Lead Performance Marketing Analytics** **Drive insights for paid media channels, media mix modeling , and campaign optimization. Ensure marketing ... outcomes** **through analytics.** **Expertise in** **performance marketing analytics** **, including media mix modeling and campaign optimization.**… more
- The Vitamin Shoppe (Secaucus, NJ)
- …to establish incrementality testing frameworks, including geo-testing, holdouts, and marketing mix modeling (MMM) + Optimize campaigns against measurements like ... expertise in major ad platforms: Google Ads, Meta Ads Manager , TikTok Ads, Amazon Ads, and retail media... Manager , TikTok Ads, Amazon Ads, and retail media networks + Strong understanding of affiliate and influencer-driven… more
- Publicis Groupe (Chicago, IL)
- …and working with third-party vendors on brand health/lift studies, marketing mix modeling , and audience activation, all while fostering collaboration ... economics. + Strong knowledge of one or more analytics subject areas including Predictive Modeling , Marketing Mix Modeling (digital; TV, radio, OOH, etc.),… more
- Publicis Groupe (Chicago, IL)
- …They will directly influence campaign optimizations, third-party vendors for marketing mix modeling , and audience activation, all while fostering collaboration ... data science. + Strong knowledge of one or more analytics disciplines including Predictive Modeling , Marketing Mix Modeling (digital; TV, radio, OOH, etc.),… more
- OneMain Financial (Wilmington, DE)
- …or data visualization platforms a plus (PowerBI, Tableau). + Prior experience with media mix modeling , multi-touch attributions, and digital channel ... ** Manager , Marketing Analytics** **Location: Wilmington, DE (Hybrid)** OneMain...(sampling, hypothesis testing, time series analysis, decision trees, residual modeling ). **Who We Are** OneMain Financial (NYSE: OMF) is… more
- Newell Brands (Atlanta, GA)
- …on creative to quickly isolate best content and invest in it + Participates in media mix modeling process; Applies insights to improve business performance ... you can be your best, every day. The Brand Manager position on **Oster** will be deeply involved in...marketing team to create plans that invest in retailer media and affiliate marketing to grow market share +… more
- Newell Brands (Atlanta, GA)
- …occur and manages new SKU creation to stay within target + Participates in media mix modeling process; Applies insights to improve business performance ... you can be your best, every day. The Brand Manager , US position on Coleman will focus on business...marketing team to create plans that invest in retailer media and affiliate marketing to grow market share +… more
- AbbVie (Mettawa, IL)
- …to produce results that fully leverage the data, research and analytics + Lead Media Mix Modeling efforts to develop fact-based promotional investment ... YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) . Job Description The Manager II, Above Brand and Omnichannel Strategy for US Specialty Pan-team… more
- LinkedIn (Sunnyvale, CA)
- …+ Deep familiarity with modern marketing measurement frameworks including Marketing Attribution, Media Mix Modeling , incrementality / lift studies, LTV ... and ROI frameworks + Proven ability to translate complex analytics work into executive-level narratives and clear business recommendations + Experience partnering closely with Finance, Product Marketing, Biz Ops, Marketing Ops, Data Science to influence… more
- Walmart (Bentonville, AR)
- …to marketing effectiveness. This role focuses on developing a state-of-the-art, probabilistic Media Mix Model (MMM) powered by Bayesian statistics and ... and causal insights clearly to C-suite and Senior Leadership, translating modeling results into clear, actionable budget allocation and tactical campaign… more