- Publicis Groupe (New York, NY)
- …that is powering the Publicis Operating System.You will report to our Vice President, Product Management for Media Mix Modelling Solutions. If you are ... Manager to own and manage products part of our Media Mix Modelling solution (collect, model, analyze,... product manager with hands on experience in media mix modelling, a passion for building… more
- adQuadrant (Irvine, CA)
- …and implement new advanced analytics and attribution/measurement practices with a focus on MMM ( Media Mix Modeling ), GeoX testing, and other forms of ... into media strategies. + Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing. + Successful track… more
- Sonos (Los Angeles, CA)
- …a data-driven approach to decision-making. + Experience with forecast, site-to-site and marketing mix modeling #LI-Remote At Sonos we consider a wide range of ... from home. Reporting directly to the Chief Marketing Officer, the Director of Global Paid Media will lead the development and execution of our global paid media … more
- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... documents + Answering internal & client questions related to media billing and budgets + Ensure compliance for tasks...tasks such as: + Managing client-specific billing procedures + Product codes and other systems work + Create/enforce workflows… more
- Amazon (Seattle, WA)
- …us and help us create, publish, and support our ambitious games. The Media , Growth, Analytics, and CRM team is responsible for driving awareness, delivering ... join us on this journey! Key job responsibilities - Work closely with the media team to understand their processes, reporting requirements, and data needs to drive… more
- Truist (Charlotte, NC)
- …consumer and retail, healthcare, financial institutions, energy, and technology, media and telecom. Senior investment banking professionals are expected, over ... time, to generate a balanced mix of M&A, debt and equity capital raising of...by appropriately positioning the banks treasury and payment solutions product suite as well as floating rate and F/X,… more
- Lundbeck (Deerfield, IL)
- …Strong expertise in Omnichannel marketing principles and strategies, as well as marketing mix / media mix planning and channel investment recommendation + ... to deliver quarterly update on marketing resource optimization through marketing mix , media measurement, attribution modelling, content analytics and event… more
- Revlon (New York, NY)
- …collaborate with cross-functional teams and present findings to stakeholders. Additionally, expertise in media mix modeling and deriving media insights ... opportunities for leveraging data to drive business solutions. + Develop and apply media mix models to optimize marketing spend across various channels. +… more
- Revlon (New York, NY)
- …and steering the strategic direction of the data science initiatives. Additionally, expertise in media mix modeling and deriving media insights is ... opportunities for leveraging data to drive business solutions. + Develop and apply media mix models to optimize marketing spend across various channels. +… more
- Walmart (Hoboken, NJ)
- …solutions, including marketing mix or multi-touch attribution models; experience leading media mix and predictive modeling initiatives. + Deep working ... solve key marketing measurement challenges. Applying marketing measurement techniques, including media mix models, multi-touch attribution, a/b testing, and… more
- Publicis Groupe (Chicago, IL)
- …and AdTech competitive landscape + Understanding of marketing measurement solutions (eg Media Mix Models, Fractional Attribution) + Experience working at ... closely collaborate with several internal teams from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and… more
- US Tech Solutions (New York, NY)
- …insights. + Expertise in advanced analytics methodologies such as Multi-Touch Attribution and Media Mix Modeling , with a history of applying these ... to flourish at the nexus of ad tech, cross-platform media , and data science. Ideal for a visionary leader...a pivotal role, working in close collaboration with the product team, ad sales, research, and industry vendors, to… more
- Walmart (Hoboken, NJ)
- …market mix , and multi-touch attribution models; Extensive experience with predictive modeling algorithms + Experience in product management, or related field ... the leader of the ads measurement domain, you'll build industry defining retail media measurement methodology at scale that enable Walmart suppliers and sellers to… more
- Publicis Groupe (Chicago, IL)
- …subject matter expertise on marketing strategy, digital attribution, experimental design, media mix , budget allocation, audience and programmatic strategy, ... create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media , our… more
- DoorDash (San Francisco, CA)
- …challenges including customer acquisition, customer activation and retention as well as media mix modeling , marketing attribution and experimentation. If ... in data analytics, consulting, or related quantitative role + Experience working with media mix modeling , marketing measurement and attribution, targeting… more
- Chobani (New York, NY)
- …brand health and full-funnel marketing ROI (paid, earned and o&o) using Mixed Media Modeling and other techniques, with focus on digital/retail platforms ... formed Marketing Leadership team, responsible for generating consumer insights that fuel product growth strategy and brand building in addition to creating a… more
- Snap Inc. (New York, NY)
- …services; and its AR glasses, Spectacles (https://www.spectacles.com/) . The Ads Product team uses creativity, research, insights, and operational excellence to ... steer our product vision across Snap Inc. This team of Designers,...improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and… more
- NBC Universal (New York, NY)
- …in open betas across the platforms. + Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations. Desired Qualifications: + ... dynamic, more fulfilling workplace and a better, more enjoyable product . As a company, we embrace the power of...trust, teamwork, and talent. We are looking for a media savvy, data driven Specialist, Performance Marketing to join… more
- Publicis Groupe (Chicago, IL)
- …Description** **Job Description** Epsilon's Content Marketing Manager role is a mix of content marketing, sales support, strategic communications, project management ... best insights for a piece. This role is a mix of strategy, planning and editorial execution - the...+ Develop content marketing strategies respective to vertical and product campaigns + Act as the content lead for… more
- CVS Health (New York, NY)
- …Marketing segment. Collaborating closely with cross-functional teams, including product -pricing, sales, campaign operations, digital marketing analytics, and data ... Marketing Strategies by creation of models such as Segmentation, LTV, Marketing Mix , Survival, and propensity models, implementation of A/B testing and experimental… more