- Netflix (New York, NY)
- … output and tell a comprehensive story. + Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks ... Dual TV/Video and digital experience is a plus. + Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implements best practices around research, analytics and campaign measurement . **Responsibilities** + Help drive day-to-day research & ... themes to drive the client's business forward + Report on key metrics for campaign effectiveness and develop key findings for optimization + Facilitate the… more
- MetLife (New York, NY)
- …Discover, define and create targeted audiences . Learning Agenda, Test Design and Measurement . Campaign Reporting, Analysis and Insight Generation . Set up ... as an investment with predictable contribution to enterprise value, 2) efficiency/ effectiveness through a data driven DNA, 3) capability maturity leading to… more
- Sanofi Group (Morristown, NJ)
- …initiatives:** + Partner with Media team to develop and execute short and long-term measurement plans for proposed campaign tactics + Work closely with Media and ... of the Advanced Analytics team, partnering with Advanced Analytics and Marketing Effectiveness Analytics leads to assess and improve promotional effectiveness … more