- American Family Insurance - Corporate (Madison, WI)
- This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness ... customer segments and optimize acquisition/retention strategies. + Integrate customer behavioral insights with marketing measurement...Master's degree preferred. + 8+ years of experience in marketing analytics , with at least 3 years… more
- Wolters Kluwer (Madison, WI)
- …models + Experience with workflow technologies (Ie Workfront), and proficiency with marketing analytics and reporting tools + Demonstrated experience managing ... The Marketing Manager, Segment Campaigns, is responsible for the...focus on campaign management, new business demand generation, and customer renewal campaigns, and will lead cross-functional collaboration to… more
- Comscore (Madison, WI)
- …You'll Need:** + 6+ years of Client Success / Insights experience within analytics , audience measurement , advertising agency, marketing data solutions or ... maximum usage and satisfaction of Comscore products, services, and data, resulting in customer retention. **What You'll Do:** + Senior key contact for small to… more