- General Motors (Warren, MI)
- **Job Description** **The Role:** The Marketing Analytics Lead is responsible for Customer Care & Aftersales (CCA) analytics initiatives and cross-brand ... across Service and Parts. This role develops and drives Marketing 's measurement and analytics plan, and leverages...and Zero Congestion and we embrace the responsibility to lead the change that will make our world better,… more
- Cengage Group (Detroit, MI)
- …Digital clickstream data, product analytics concepts with ideally some exposure to digital marketing and data science. You will lead a team of analysts and ... a confident learner, and we are looking for a Lead Digital Product Analytics to help achieve...of analytics experience, including experience working in Marketing Analytics and Data Science + Strong… more
- Deloitte (Detroit, MI)
- …creative minds and persistent problem solvers to build and support cutting-edge marketing analytics solutions that help our clients deliver customer value ... at every touchpoint. Marketing and advertising analytics are at the...on projects like AdTech, MarTech, campaign automation, CRM, and lead -to-loyalty orchestration. Join us to drive impactful customer interactions… more
- Humanetics (Farmington Hills, MI)
- …thrive. Role Purpose: Support the Marketing team and the Global Growth Marketing Lead in executing and evaluating lead -generating activities, including ... social media. Utilize analytical skills for campaign data management, optimization, lead generation, reporting, and evaluation. Organize online and offline events,… more
- Cengage Group (Detroit, MI)
- …the enterprise. You will lead a high-performing team of product analytics scientists, partner closely with Product, Technology, Marketing , Business partners ... a confident learner, and we are looking for a Lead Digital Product Analytics to help achieve...analytics concepts with ideally some exposure to digital marketing and data science. You will lead … more
- Ford Motor Company (Dearborn, MI)
- Ford's Advanced Concepting Team is seeking a visionary Senior Manager to lead the Customer Data, Analysis, and Tools group. This leader will orchestrate the ... development of an enterprise-wide customer segmentation framework using advanced analytics , sophisticated modeling, and innovative tool development. By collaborating… more
- Ford Motor Company (Dearborn, MI)
- We are seeking a highly skilled and experienced Senior Data Scientist specializing in Marketing Analytics to join our dynamic team. In this role, you will be ... the future of work. + **Drive Impactful Solutions** : Lead end-to-end data science initiatives, from problem definition to...deployment and monitoring, to drive key business outcomes in marketing analytics for Ford Pro. This includes… more
- University of Michigan (Detroit, MI)
- …X/Twitter, LinkedIn), email marketing , and website CMS. + Proficiency with marketing analytics tools (eg, Google Analytics , social media insights) ... stakeholders to UMCI's groundbreaking programs and events. You will lead the Center's marketing vision, ensuring UMCI's...print materials. + Grow audiences and engagement using digital marketing tools and analytics to measure campaign… more
- Rock Family of Companies (Detroit, MI)
- …expertise in brand management, customer acquisition, product marketing , digital marketing , and marketing analytics , with a deep understanding ... emerging trends + Proficiency in marketing technology tools and platforms, marketing analytics , best practices, and emerging trends + Passion for innovation,… more
- Lambert (Detroit, MI)
- …love to meet you! In the position of Digital Media Director, Performance Marketing (Paid Search, Social, Programmatic), you will lead digital strategy and ... Social, and Programmatic advertising. + Collaborate with Account Directors, Creative, and Analytics teams to align performance marketing with campaign and… more
- Ford Motor Company (Dearborn, MI)
- …our enthusiast customers and fans is stronger than ever. Ford Racing is seeking a Marketing Director to help lead our business, brand, and products into this ... ideally with a focus on performance or enthusiast brands. The Ford Racing Marketing Director will lead the strategic development of motorsport, product, and… more
- Cengage Group (Detroit, MI)
- …that improve engagement and conversion metrics. **Leadership & Squad Alignment:** + Lead a cross-functional matrixed squad of marketing managers, demand gen ... deliver tailored messaging and user journeys. + Coordinate with analytics and digital leads to implement campaign logic and...or squad-based team model** , with the ability to lead through influence + Familiarity with key marketing… more
- Cornerstone onDemand (Detroit, MI)
- …by over 7,000 organizations and 130 million users. As the Senior Director of Digital Marketing , you will lead the strategy and execution of our global digital ... bidding strategies to drive high ROI. + Utilize advanced analytics to continually fine-tune campaign effectiveness + Track, measure,...in a collaborative, innovative environment, we invite you to lead our digital marketing efforts as Senior… more
- Humanetics (Farmington Hills, MI)
- …make an impact in a high-tech, purpose-driven business. Essential Functions & Responsibilities: Marketing Campaigns & Lead Generation + Develop and execute ... or technical marketing . + Knowledge of GDPR/PECR compliance and digital marketing best practices. + Understanding of Google Analytics , LinkedIn Campaign… more
- Deloitte (Detroit, MI)
- …drive the marketing teams to utilize the full functionality of the Marketing Cloud platform + Lead the solution and execution of advanced ... build deeper relationships with customers through innovative strategies, advanced analytics , Generative AI, transformative technologies, and creative design. We can… more
- Deloitte (Detroit, MI)
- Marketing Cloud AI Architect - Specialist Master Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative ... strategies, advanced analytics , Generative AI, transformative technologies, and creative design. We...through customer and commercial strategies, digital products and innovation, marketing , commerce, sales, and service. We are a team… more
- General Motors (Warren, MI)
- **Job Description** **The Role** As a key member of the Marketing , Communications, Corporate Strategy and Development team, this role is responsible for partnering ... with executive leaders across Strategy, Corporate Development, Communications, and Marketing to design and implement forward-looking HR strategies. This position… more
- General Motors (Warren, MI)
- …As part of the larger Customer Engagement Team, the **Platform Activation Lead ** is integral piece to GM's overall campaign management operations process. Platform ... requires a self-starter, with a drive to learn state-of-the-art Marketing CRM Campaign tools and technology. We are looking...for Rewards Card, Rewards Loyalty, GM Owner database, and Analytics data mart + Fluent in relational database structure,… more
- WTW (Detroit, MI)
- **Description** As a Lead Generation Associate for WTW's North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to ... and cultivate potential clients. Collaborating with WTW H&B consulting, marketing , and sales colleagues you will support vital efforts...for this specific job opportunity. **The Role** As a Lead Generation Associate, you will play a crucial role… more
- CDM Smith (Detroit, MI)
- …**Business Unit:** COR **Job Description:** CDM Smith is seeking a Product Management Lead to join our Digital Engineering Solutions team. At CDM Smith, we're proud ... where we all live and work. The Product Management Lead we're seeking will be part of the firm's...forum participation. * Go-to-market, go-live and communications: Partners with marketing to help develop and maintain go-to-market plans and… more